Competitor Nearby with Similar Name & URL

[dnp]

Hey all,

One of our clients is facing a new competitor that hasn’t opened yet but is in the process of setting up a clinic just about 10 minutes away. What’s concerning is that their business name and website URL are very similar to our client’s. For example, if our client’s business were 'Allergy Specialists of New York' with the website allergyspecialistsofnewyork.com, the competitor would be 'The Allergy Clinic of New York' with newyorkallergyspecialists.com.

Has anyone dealt with something like this before? Any tips on how to stay ahead before they launch? Competition is inevitable, but we want to make sure our client is in the best position possible before this new place opens. Would love to hear any strategies or experiences!

Thanks in advance!

 

[fisicx]

All you have to do is be better at marketing than they are. So maybe consider billboards, wrapping the owners vehicles, leafleting and flyers, lots of Google Ads, reviews and articles in local magazines and websites. Start spending cash!

 

[dnp]

All you have to do is be better at marketing than they are. So maybe consider billboards, wrapping the owners vehicles, leafleting and flyers, lots of Google Ads, reviews and articles in local magazines and websites. Start spending cash!

Thanks so much for your reply! Yes, we're considering running Google Ads. Do you have any advice from an SEO standpoint? I forgot to mention that in my original post

 

[fisicx]

Same answer. Be better at marketing. SEO is a marketing exercise. Identify your target customer, research the topics, services and products they are looking for and provide the best answers backed up with citations reviews and referrals. Make sure your website has breadth and depth, is informative, interesting and adds value.

To do all the above may need financial investment as this sort of research costs money. A client I worked with a while back spent around £5000 ($6500) on market research. This put them in a very strong position as they were able to better optimise the content on their website and dominated the search results.