Jan 16, 2014
Reaction score
Much of the time developers design a website either with mobile as an after thought or in equal proportions.

I, however, am curious about designing a site that will be 100% focused on mobile.

As far as I know, there is some controversy as to whether Google crawls the "desktop" version of the website and looks for a few mobile factors and if those factors are preset will then return it as a result or if Google has a algo completely for mobile sites.

My question to you folks is about content for a website whose focus is 100% mobile. I am not worried about design, images setup. Just the written word. :) The website is NOT a blog but rather sells local services in a given city. I have a series of KWs that I want to rank for but unlike a desktop focused website where I can add a lot of content to a landing page, I am limited. Does any one have an opinion or a resource that I can use as a starting point? Any help will be greatly appreciated
Oct 25, 2013
Reaction score
Do they? Design for mobile as an afterthought I mean? Mobile first design has been a growing voice for a few years now, at this point if I see any developer that doesn't at least integrate some elements of mobile first design principles in their buildout, I just assume they're behind the times and don't care about keeping up with their craft. I suppose not all sites need to be responsive, but those are kind of the exception rather than the rule. It's been a long time since a mobile site redirect has been a good idea, I'd even say the idea of a mobile vs desktop site has started to blur to the point of being not worth talking about it that way.

There's a lot of elements designers can use to mangle a site from desktop to mobile and back again (stretching, shifting, css breakpoints based on screen resolution) and you can even make elements appear and disappear if you feel like it, though most sites I've seen (especially in the local space) tend to have pretty much the same content on mobile and desktop. I've seen some data crunching that points to more content on the ranking page as being a ranking factor, and that sort of matches my own experience, but for local industry stuff, for photographers at least I saw an average of a lot closer to 500 words, with plenty of outliers on either side. Of all the search factors that can help, I'm not convinced that having a book of text on the page is an important one. Make a site that users will want to go to, that's more important than hitting some imaginary word count. Nothing wrong with having a good chunk of text on a mobile site though. If it's what best answers a searcher's query, that's what Google's going to want to show. Look up any recipe on your phone, everything you'll see that Google gives you is going to be long.

My two cents, is that you're overthinking it. You'll need to have some content of course, but normal ranking factors are still going to be what gets you the traffic.

Or put another way... SERPs are different between mobile and desktop, but I haven't noticed a big enough difference to make me question whether or not what works on desktop will still help on mobile. Your site will still work on desktop though, yeah? It might be hard to build backlinks if your site looks wrong for some of the people who visit it. Honestly, I think that gets at the heart of the mobile/desktop debate... you need good content that views correctly for any device that checks it out.

If you're really curious though... take those keywords and do some competitive intelligence. What are the people already there in different high competition cities doing?


Jul 12, 2016
Reaction score
Every year people spend more and more time on their mobile devices and tablets but still desktop searches are higher than mobile.
Oct 25, 2013
Reaction score
Kind of depends on the industry. But regardless, even if it's only 20% of the leads you're throwing out because you're not optimized for that percentage of your audience, why would you?

Even if Analytics showed over 90% of the traffic wasn't from mobile, I'd still be inclined to recommend someone get their site mobile ready, just because Google themselves has come out and said they're not going to show your site to mobile browsers if you're not set up well enough for them.


Local Search Expert
Sep 12, 2012
Reaction score
Most searches for our local businesses from a mobile device are somewhere in the 25% range. James is right, you want to optimize for mobile. I mean, that's 25% of your revenue right there.

But yes, desktop searches are still the overwhelming majority of searches for our local businesses. Think about it, do you want to do purchase research through a mobile device or through a desktop? There's no way I would use a mobile device. It's not efficient enough. And choosing a local business is a purchasing decision.

But you can't ignore mobile. 25% is a staggering number if you're not mobile optimized.

Are you really designing a local services site for mobile only? I only briefly read your post so if I missed what you're really doing, I apologize. But if you are, giving what I just wrote above, I think that's probably a mistake as conversely, you will be missing out on possible 75% of your traffic.


Jul 22, 2012
Reaction score
It seems like you would like to know what content to write based on your keywords. that free visual keyword research & content ideas tool is a great place to start for "spitball ideas." I find I can get going on a great streak using this if I'm hosed on ideas. HubSpot's Blog Topic Generator is great for combining keywords and getting ideas. Also, search for 5-10 forums that are relevant to your market and start answering their questions. I hope this answer is on target for you. Let us know if not and we can get you going in the right direction.
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet SoLoMo - Mobile & Local Search Content Takeover at #SEW Local Search 1
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 1
dave101 Question about Content Writing Organic SEO 4
Toby 39 Celsius Video Schema Ques: Embed URL vs Content URL Local Search 0
BarnabyB Content Writer & Marketing Specialist Services Local SEO Job Board 0
Bryan Bloom Remote Content Manager/Planner/Editor 🎯 Local SEO Job Board 0
Creativedge Question on duplicate content and search ranking for dentists Local Search 13
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
Nicole Basham Using Spanish-language content in GMB listing Google My Business & Google Maps 4
H Multi-Location Content Strategy Google Local 101 6
F Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Recycle Bin 0
mattrigg Best Practice - Content Assets and Linking Local Content 3
J Ordering Content for Service Pages Local Content 7
L 2 year old website with no links, no content dominating local pack?? Google My Business & Google Maps 3
L Spanish Content/Spanish Speaking Target Organic SEO 1
A Am I creating duplicate content? Google Duplicates & Merges 9
dave101 Looking for Content Writer Local SEO Job Board 5
M HELP: Content Discovery Engines Local SEO Job Board 0
PaulSteinbrueck Best practices for blogging, evergreen content, publish dates Organic SEO 4
Ryan Steinolfson GMB Forum Notification: Failed to post. Content violates Community Policy. Google My Business & Google Maps 4
M Which is better shorter frequent or longer content? Local Content 12
T Avoiding Doorway Pages/Creating Unique Local Content Local Search 0
snysarah Sitewide design element w/ text = duplicate content? Local Content 2
M Any FREE content options please? Local Content 2
djbaxter Google not able to index new content again Organic SEO 3
djbaxter Age of domain name or content irrelevant to Google ranking Organic SEO 4
S Duplicate content penalty for using the same GMB posts? Google My Business & Google Maps 19
SteinCoffee How to design content strategy to avoid filtering? Organic SEO 1
djbaxter Google Bugs Preventing Indexing of New Content Organic SEO 5
SmallBizGeek Google forums moving to new platform - save your old content Google News: Important Changes & Features 3
J Classic Client Problem - Not Keeping Up with Content Consultant's Corner 5
J Best way to move content to new page. Websites, Software, and Security 2
A New Website - Changing Content, Site Architecture, and Code all at Once Organic SEO 3
shripadd Question about duplicate content Organic SEO 2
JoshuaMackens 3rd Party Reviews = Copied Content? Local Reviews 4
A Copied my website content Local Search 6
S Duplicate content: Canonical HTTP to HTTPS? Organic SEO 3
E.Dieter Martin Spammy Content Generator. What Are The Downsides? Organic SEO 5
L Duplicate Content Issues on City Landing Pages Local Search 10
vivekrpatel Local Link Building with Content Local Search 25
P GMB Verses Bing Places - Can I use the same content for both & can inconsistancy between the two harm rankings? Google Local 101 4
Yan Gilbert Does content placement matter? Mobile & Social 12
J Any Software or Tools for Analyzing Duplicate Content Sitewide? Local SEO Tools & Software 5
djbaxter Google: Links for Republishing Content - nofollow or dofollow? Organic SEO 0
Laura Duncan GMB Cover Photo UX Issue - Maps Search Box Overlays Main Photo Content Google My Business & Google Maps 4
L Get Better Content from your Local Clients by Giving them these 4 Suggestions Local Content 5
Linda Buquet Get Better Content from your Local Clients by Giving them these 4 Suggestions Local Content 5
djbaxter What Type of Content Is Most Effective for Attracting Website Traffic? Organic SEO 0
Garrett Sussman What Is Local Content and Why Is It Important To Small Businesses? Local Reviews 0
Durandl Link building and content creation for emergency electrician Local Search 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom