Coverage: Local Search Strategies Session @ #Pubcon

[Linda Buquet]

I missed the other 2 local tracks today due to being busy with the launch of a big new exiting 'thing'.

But wanted to take a launch break and try to cover some of the best tweets from the Local Search Strategies session.

Local Search Strategies
Panelists: Mike Ramsey, Mary Bowling
Moderator: Rhea Drysdale

And it looks like Greg Gifford is the main live Tweeter at this one.
Thanks for all the Tweets Greg!

<blockquote class="twitter-tweet" lang="en"><p>Finishing up a freakin' epic <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a> with the Local SEO panel with <a href="https://twitter.com/MaryBowling">@MaryBowling</a> and <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520313865465528320">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Optimize your site for local terms - no matter how people get to your site, it should be OBVIOUS where you're located

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520316665830338561">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>it's crazy not to use schema

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520316367430754306">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>2 slides in and I already can't keep up with the fast badass tips from <a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/anditypereallyfast?src=hash">#anditypereallyfast</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520315435246714881">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Remove duplicate, near duplicate, and incorrect citation data or it'll continue to influence data elsewhere forever

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520317572655632385">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Make sure you check your map pin on your Google My Business listing & be sure it's exactly correct

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520318251801526272">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Make sure you upload photos & videos to your Google My Business listing - so that other people don't (cause they can)

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520318403207524352">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>If Google doesn't think you deserve a listing, you might not ever get a postcard

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520318490319007744">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Gr8 tips RT <a href="https://twitter.com/GregGifford">@GregGifford</a>: Encourage diverse link text - it looks less manipulated, and it helps you rank for more terms
<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Benoit Arsenault (@NebSEO) <a href="https://twitter.com/NebSEO/status/520319483525603329">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Strive for a "superlink" - the single most authoritative link pointing to your website - could be a ranking factor

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520319815471628288">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>A plan is needed to get more good reviews, to minimize poor reviews, and to respond to reviews

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520320030882680832">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>You have to commit to continually reviewing your reviews and improving your business based on feedback

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520320129239101442">October 9, 2014</a></blockquote>
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Whew! Carpal needs a break. I'll be back with more gold nuggets!

 

[Linda Buquet]

Continuing with tons 'o tips!

<blockquote class="twitter-tweet" lang="en"><p>psyched for this - the post-Pigeon guide for not sucking at local

from <a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520320966174711808">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>BOOM - f'ing awesome post-Pigeon presentation from <a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a> <a href="http://t.co/hmDPxpIV9s">http://t.co/hmDPxpIV9s</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520326088061243392">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>outcomes of Pigeon:

about a 23% drop in the number of map packs showing in search results

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520321558251061248">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Currently about 1/3 of searches on Google have local intent, and 50% on mobile - so a 23% drop in map packs is shocking

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520321679869087746">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>post-pigeon: The listings that have a decent local presence but a high organic rank have taken over the map packs

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520323787460710401">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Theory - Local is not doing well in Google results right now

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324302718369793">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Fewer map packs + more organic factors influencing rankings = likely that Google sees organic as better user experience

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324505764655104">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>increased importance after Pigeon:

inbound links
proximity to searcher
domain authority of website

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324677827588096">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>In Local Search:

Focus on your web page first - and off-site factors second

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324998855409664">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Think about listings and reviews ONLY AFTER you've got your website in order

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520325606043815937">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Hey <a href="https://twitter.com/hashtag/PubCon?src=hash">#PubCon</a>, listening to <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a>’s talk on local and interested in neighborhood optimization? Check this out <a href="http://t.co/gc9yftkrWj">http://t.co/gc9yftkrWj</a></p>— Dan Leibson (@DanLeibson) <a href="https://twitter.com/DanLeibson/status/520326374133751808">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Here is <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a>'s infographic on anatomy of an optimal landing page <a href="http://t.co/0m7MPYrUfJ">http://t.co/0m7MPYrUfJ</a> <a href="https://twitter.com/hashtag/Pubcon?src=hash">#Pubcon</a></p>— John Peterson (@johnapeterson) <a href="https://twitter.com/johnapeterson/status/520326553079906305">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Any type of over-optimization will get you penalized. Too much of anything is bad for you. <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Gabriel Reynaga (@GabrielReynaga) <a href="https://twitter.com/GabrielReynaga/status/520326559295881217">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>according to research from <a href="https://twitter.com/phixed">@phixed</a> - businesses serving more than 3-4 zip codes saw a drop after Pigeon

via <a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520326606884454400">October 9, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Got lots of locations? Look at how the directory sites are structured and build your location pages the same way

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520327938043310083">October 9, 2014</a></blockquote>
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UNRELATED TO LOCAL, or maybe it isn't...
But here is a doozy of a quote from a different Pubcon session...

<blockquote class="twitter-tweet" lang="en"><p>"SEOs are the cockroaches of the Internet. We find a way to survive and adapt through anything." <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Jessica Ruane (@jessica_ruane) <a href="https://twitter.com/jessica_ruane/status/520337283220647936">October 9, 2014</a></blockquote>
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Thanks for sharing all the tips Greg and others that are there. Wish I would have had time to cover the other Local sessions. Will dig in later if I can see if if I can find any good tidbits from those.