Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
I missed the other 2 local tracks today due to being busy with the launch of a big new exiting 'thing'. ;)

But wanted to take a launch break and try to cover some of the best tweets from the Local Search Strategies session.

Local Search Strategies
Panelists: Mike Ramsey, Mary Bowling
Moderator: Rhea Drysdale


And it looks like Greg Gifford is the main live Tweeter at this one.
Thanks for all the Tweets Greg!

<blockquote class="twitter-tweet" lang="en"><p>Finishing up a freakin' epic <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a> with the Local SEO panel with <a href="https://twitter.com/MaryBowling">@MaryBowling</a> and <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520313865465528320">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Optimize your site for local terms - no matter how people get to your site, it should be OBVIOUS where you're located

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520316665830338561">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>it's crazy not to use schema

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520316367430754306">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>2 slides in and I already can't keep up with the fast badass tips from <a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/anditypereallyfast?src=hash">#anditypereallyfast</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520315435246714881">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Remove duplicate, near duplicate, and incorrect citation data or it'll continue to influence data elsewhere forever

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520317572655632385">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Make sure you check your map pin on your Google My Business listing & be sure it's exactly correct

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520318251801526272">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Make sure you upload photos & videos to your Google My Business listing - so that other people don't (cause they can)

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520318403207524352">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>If Google doesn't think you deserve a listing, you might not ever get a postcard

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520318490319007744">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Gr8 tips RT <a href="https://twitter.com/GregGifford">@GregGifford</a>: Encourage diverse link text - it looks less manipulated, and it helps you rank for more terms
<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Benoit Arsenault (@NebSEO) <a href="https://twitter.com/NebSEO/status/520319483525603329">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Strive for a "superlink" - the single most authoritative link pointing to your website - could be a ranking factor

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520319815471628288">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>A plan is needed to get more good reviews, to minimize poor reviews, and to respond to reviews

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520320030882680832">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>You have to commit to continually reviewing your reviews and improving your business based on feedback

<a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520320129239101442">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>


Whew! Carpal needs a break. I'll be back with more gold nuggets!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Continuing with tons 'o tips!

<blockquote class="twitter-tweet" lang="en"><p>psyched for this - the post-Pigeon guide for not sucking at local

from <a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520320966174711808">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>BOOM - f'ing awesome post-Pigeon presentation from <a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a> <a href="http://t.co/hmDPxpIV9s">http://t.co/hmDPxpIV9s</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520326088061243392">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>outcomes of Pigeon:

about a 23% drop in the number of map packs showing in search results

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520321558251061248">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Currently about 1/3 of searches on Google have local intent, and 50% on mobile - so a 23% drop in map packs is shocking

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520321679869087746">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>post-pigeon: The listings that have a decent local presence but a high organic rank have taken over the map packs

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520323787460710401">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Theory - Local is not doing well in Google results right now

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324302718369793">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Fewer map packs + more organic factors influencing rankings = likely that Google sees organic as better user experience

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324505764655104">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>increased importance after Pigeon:

inbound links
proximity to searcher
domain authority of website

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324677827588096">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>In Local Search:

Focus on your web page first - and off-site factors second

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520324998855409664">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Think about listings and reviews ONLY AFTER you've got your website in order

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520325606043815937">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Hey <a href="https://twitter.com/hashtag/PubCon?src=hash">#PubCon</a>, listening to <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a>’s talk on local and interested in neighborhood optimization? Check this out <a href="http://t.co/gc9yftkrWj">http://t.co/gc9yftkrWj</a></p>— Dan Leibson (@DanLeibson) <a href="https://twitter.com/DanLeibson/status/520326374133751808">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Here is <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a>'s infographic on anatomy of an optimal landing page <a href="http://t.co/0m7MPYrUfJ">http://t.co/0m7MPYrUfJ</a> <a href="https://twitter.com/hashtag/Pubcon?src=hash">#Pubcon</a></p>— John Peterson (@johnapeterson) <a href="https://twitter.com/johnapeterson/status/520326553079906305">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Any type of over-optimization will get you penalized. Too much of anything is bad for you. <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Gabriel Reynaga (@GabrielReynaga) <a href="https://twitter.com/GabrielReynaga/status/520326559295881217">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>according to research from <a href="https://twitter.com/phixed">@phixed</a> - businesses serving more than 3-4 zip codes saw a drop after Pigeon

via <a href="https://twitter.com/MaryBowling">@marybowling</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520326606884454400">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Got lots of locations? Look at how the directory sites are structured and build your location pages the same way

<a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Greg Gifford (@GregGifford) <a href="https://twitter.com/GregGifford/status/520327938043310083">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

UNRELATED TO LOCAL, or maybe it isn't...
But here is a doozy of a quote from a different Pubcon session...

<blockquote class="twitter-tweet" lang="en"><p>"SEOs are the cockroaches of the Internet. We find a way to survive and adapt through anything." <a href="https://twitter.com/hashtag/pubcon?src=hash">#pubcon</a></p>— Jessica Ruane (@jessica_ruane) <a href="https://twitter.com/jessica_ruane/status/520337283220647936">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>


Thanks for sharing all the tips Greg and others that are there. Wish I would have had time to cover the other Local sessions. Will dig in later if I can see if if I can find any good tidbits from those.
 
Similar threads
Thread starter Title Forum Replies Date
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
Linda Buquet Super Therapy Session For Advanced Local Marketers - SMX Advanced Coverage Local Search 0
Colan Nielsen In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz Local Search 16
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 9
rustybrick Google Local ranking update? Google Algorithm Discussions 6
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 2
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 2
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Shelly "On the menu: [item]" visual label in local pack Help & Support for Google Local 3
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
Marty Twelves Local links: are they really that much better? Local Search 1
Y Whenever I publish update for my local business, my local rankings drop for 3-4 days Local Search 1
H Recorded Sessions from Local U Local Search 1
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
Scott ClientClicks Call Tracking for Local Service Ads Paid Search and Local Service Ads 4
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
NexstarNickR Google Local Service Ads: Price Increases due to Bidding Rollout Paid Search and Local Service Ads 3
K New local business using stock photos for portfolio Local Content 5
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
N Cost of Local Service Ads (LSA) Paid Search and Local Service Ads 15
J Local Service Ads (LSA) impact on GMB calls? Paid Search and Local Service Ads 2
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8
Scott ClientClicks Local service ads - change link? Paid Search and Local Service Ads 2
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom