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Just because a search engine isn't passing juice to your Nofollow link, doesn't mean you can't get value from it. Nicole, a contributor at The Moz Blog, Gives us some insight on using Nofollow links correctly.

[h=2]The Hidden Power of Nofollow Links[/h]A few years ago, while I was still on the client side of things, I received an email from a blogger I was working with. As part of our fledgling link building program, my company had been sending out free products in exchange for a review and link to our site. Oldest trick in the book, right? However, the blogger's email threw me off: she told me her policy was to nofollow links, and asked if this would be all right.
"Uh, sure," I eloquently responded, having absolutely no idea what she was talking about, "just as long as there's a link!" I then scrambled to look up just what in the heck a nofollow link was, and roughly five minutes later started cursing at my monitor. We'd just invested thirty bucks in a completely useless link!
 

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