PeteC122

Member
Joined
Jul 18, 2018
Messages
19
Reaction score
4
Hello Experts,
I am wondering peoples thoughts on the following tactics for improving local search visibility with ranking for nearby towns to where we are based.

We have a number of branches and each of these has it's own branch page displaying NAP, google map and unique content etc. We also have individual GMB listings for each branch linked to the associated branch page.

I was thinking of adding directions to the store just to add more uniqueness , local landmarks and localised based content ? - What are peoples thoughts of using the google maps directions from point a to store as opposed to rewriting these as I would have thought , google doesn't index the directions as content given there is so many variables etc.

Another idea is doing similar to what one of my competitors has done which is that they created what is in effect doorway pages - city branch pages near to his actual branches and he is ranking for these (top 5) in virtually every town.

They have used this technique for a number of years with no manual action or penalty and what they do is share the same blocks of content over all of these pages with the only difference being , every time you refresh (f5) the webpage, it will randomise which blocks of content to bring it to make up the page.
Therefore, all googlebot sees is theoretically a different page every time. I have worked out they use 3 blocks and have about 30 different variations which is randomised in. They also use variables to bring in city name, phone number etc etc and use this for title tags , H1, H2 and meta descriptions.

I am aware this is a bad technique but I created a few city branch pages close to my main branches and linked to them from my branch pages.

Does anyone have any thoughts of the above and advise on if is there are any other techniques worth considering or examples which work ?

Many thanks and happy new year
Pete
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,894
Solutions
13
Reaction score
1,471
@PeteC122, multi-part response:

1. Encouraging people to look up Google Maps driving directions is a good move. Just don't embed a map with the "destination" filled out, because those maps are near-useless.

2. I'd add old-school manual driving directions, too. Some people prefer those. Helpful detail for Google, too.

3. On "city" pages showcase your experience in those places. Wheel out reviews and photos from customers, wherever possible.

4. Don't put all your eggs in the basket of city pages. Your main "branch" pages and the homepage also can rank, and in my experience are more likely to rank.

I've written extensively about the ins and outs and dos and don'ts of city pages and similar approaches to cast a wider net, and have examples. (I try to avoid dropping links here.)
 

PeteC122

Member
Joined
Jul 18, 2018
Messages
19
Reaction score
4
Hi Phil,
Many thanks for your advice
Do you think it' okay to copy what Google displays for the driving directions say If I it did directions from North, South, East, West to my branch or should I rewrite the google directions it displays?
Is there anywhere I can read some of your work around this subject ?
thanks
Pete
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,894
Solutions
13
Reaction score
1,471
Sure thing, @PeteC122.

You'll probably want to rewrite Google's directions, maybe with more reference to landmarks (e.g. "We're a block from the ______ tube station, just before the Tesco").

On the right-hand sidebar of my site there's an easy-to-browse list of my posts, including those on "city" pages and similar topics. There's also this webinar from last year (if you're into those): Webinar: Best Marketing Tactics to Win Customers From Outside Your Local Area
 

PeteC122

Member
Joined
Jul 18, 2018
Messages
19
Reaction score
4
That's great. Many thanks for the help and advice. I'll take a look at the posts and webinar to.
Pete
 
Similar threads
Thread starter Title Forum Replies Date
Gsmithmike Business with Different Branch Names in a city, How to proceed creating citations and doing Local SEO? Local Search 1
L How to Create Local Content for Multiple Cities Multi-Location Issues 1
Local Search News Curator How to Create Local Content for Multiple Cities Multi-Location Issues 1
T Avoiding Doorway Pages/Creating Unique Local Content Local Search 0
Garrett Sussman How Local Businesses Create Legendary Customer Relationships Local Reviews 2
Garrett Sussman 5 Frameworks for Creating Local Events with Community Value Local Reviews 2
Ryan77 Creating Local SEO Content (Avoiding Doorway Pages) Local Search 17
Tim Sweeney How To Create A Map Of Local Pokemon Local Search 1
Linda Buquet ▶ HOT for LOCAL Videos! 10 Easy Tools for Creating Gifs and Videos Marketing 0
Linda Buquet How to Create Local Buzz for Branding, Links and Customer Retention Local Search 0
Linda Buquet Remnant or Shell Google+ Pages? The Different Ways these Local Pests Get Created Google My Business & Google Maps 1
John Tabita Best Practices for creating Google+ and/or Google+ Local Pages Google My Business & Google Maps 1
R New G+ Local Listing via new dashboard created G+ Page, now have 2 pages... merge? Google My Business & Google Maps 5
Tyson Downs Creating Two New Google + Local Accounts Google My Business & Google Maps 14
G Still Required to Create Google+, Google+Business Before Creating a Google+Local?? Google My Business & Google Maps 8
Chris McCreery Business owner used for G+ profile when creating new Local page? Help & Support for Google Local 19
R Creating a G+ Business Page when a G+ Local Page Already Exists Google My Business & Google Maps 8
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
O Create an online store with Chinese goods Recycle Bin 0
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
J Recommendations needed for creating a baseline Local Search 4
D GMB Reinstate or Create New Account After Relocating Local SEO Job Board 2
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
W 1 business wants to create 2 profiles Google Local 101 11
H Home page and create map Google My Business & Google Maps 0
P Posts Created for Change in Business Hours Google My Business & Google Maps 2
djbaxter NEW Creating a new article thread How To Guides 0
djbaxter NEW How to create a new question and answer thread How To Guides 4
P Is it possible to create a second GMB page for a new business based at same address and landline? Multi-Location Issues 1
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
j_holtslander Insta-fail when creating a place? Help & Support for Google Local 5
C Help: new owner for biz, former employee created GMB, posting offensive photos and won't relinquish Help & Support for Google Local 12
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
Nicole Basham Are You Still Creating Regular Google Posts? Google My Business & Google Maps 5
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Oliver Keates Creating a GMB after Covid 19 Google My Business & Google Maps 1
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
Greg Bernhardt Creating a GMB listing for attorney owner of law firm Google My Business & Google Maps 7
K How Are New Categories Created? Google My Business & Google Maps 1
Rich Owings Can new GMB listings be created now? Google My Business & Google Maps 6
P Can you recommend a person or company to create Schema? Local Search 6
mikepetersonwi Unable to create GMB listing as it's considered a duplicate Google Duplicates & Merges 1
J Should I Create a GMB Website Google My Business & Google Maps 7
Barb Davids Create an event that my client works for but didn't create? Google My Business & Google Maps 1
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
jasonfox I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB? Google Duplicates & Merges 17
A Am I creating duplicate content? Google Duplicates & Merges 9
FriarTuck00 Opening Soon - Create or Wait? Citations 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom