Creating Twitter/X and Instagram accounts to share with employees

[mikepetersonwi]

I have a client that would like us to create a Twitter/X and Instagram account to share with their employees. I don't have a lot of experience with how to set up business accounts on these platforms, more specifically, how to allow multiple staff access while at the same time, protect my client from having an employee leave and continue to have access to either account. Is there a good forum or resource that will outline best practices for using these platforms with multiple staff?

Thanks in advance for any suggestions.

 

[bdlowery]

It's possible on X. In the settings there's an option to share the account with other users after you set it up as a business account.

 

[ErinJones]

Hey Mike! The easiest way to do this would be to utilize a publishing tool that gives users access without sharing a single account username and password.

They can utilize Business Manager within Meta for Facebook/Instagram posts. The only caveat here is that the employees will need their own personal Facebook accounts to be able to utilize Business Manager.
For Twitter/X, there is a multi-user "Teams" account option (more info here)

If they prefer to do it all from one single dashboard, they'll need a 3rd party tool like Hootsuite or Sprout Social to connect everything. There are tons of options available at varying price points depending on the number of users and features they're looking for.