joedarragh
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- Sep 26, 2024
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I've heard some credible SEOs claim that business hours don't impact rankings, but my tests suggest otherwise. We recently started working with an interior designer who has business hours listed as 7 am to 7 pm, 7 days a week.
I conducted a search at 6 pm on a Sunday, a time when most interior designers are closed, and this client had an average local search grid ranking of 1.9 for the term "interior designers Westchester County NY."
However, when I ran the local search grid again on Tuesday around noon—a time when many other interior designers are open—their rankings dropped significantly.
It's important to note that this business is still building its online presence, and Westchester County, NY is a competitive market, so I wouldn't expect them to rank as highly as they did on Sunday. Therefore, the poor rankings during peak hours are not the primary concern here.
How critical is it to answer the phone (from SEO perspective) when you get click to call from GBP?
Has anyone studied the impact of having broader business hours on local rankings if the phone is answered less frequently?
I've noticed with Local Services Ads (LSA)—and others have confirmed (as seen in this video: https://youtu.be/6PpZx4YOPRY)—that quick responses to messages and phone calls lead to better ad performance. While I haven't specifically studied it, I have observed this trend. However, I haven't found substantial evidence to confirm that quickly answering phone calls directly from Google Business Profile (GBP) impacts rankings.
Any thoughts or insights?
I conducted a search at 6 pm on a Sunday, a time when most interior designers are closed, and this client had an average local search grid ranking of 1.9 for the term "interior designers Westchester County NY."
However, when I ran the local search grid again on Tuesday around noon—a time when many other interior designers are open—their rankings dropped significantly.
It's important to note that this business is still building its online presence, and Westchester County, NY is a competitive market, so I wouldn't expect them to rank as highly as they did on Sunday. Therefore, the poor rankings during peak hours are not the primary concern here.
How critical is it to answer the phone (from SEO perspective) when you get click to call from GBP?
Has anyone studied the impact of having broader business hours on local rankings if the phone is answered less frequently?
I've noticed with Local Services Ads (LSA)—and others have confirmed (as seen in this video: https://youtu.be/6PpZx4YOPRY)—that quick responses to messages and phone calls lead to better ad performance. While I haven't specifically studied it, I have observed this trend. However, I haven't found substantial evidence to confirm that quickly answering phone calls directly from Google Business Profile (GBP) impacts rankings.
Any thoughts or insights?
