Dealing With Yellow Pages Adwords Ads Targeting Your Brand Name

[Deke]

Hi Everyone,

One of my consulting clients is a law firm (because of NDA, I will use the fictitious name, Gibson & Frye) and they recently started seeing Yellow Pages running an Adwords ad on their brand terms ("gibson & frye", "gibson & frye") that uses the law firm's name and address as the title... like so:

SEARCH QUERY: gibson & frye

YELLOW PAGES ADWORDS AD:

Gibson & Frye, LLP Austin, TX 73301
www.yellowpages.com/LocalBiz
Search Yellow Pages Listings For Local Businesses & Services!

My question is, is there anything we can do (besides outbidding them with our own adwords ad - which we are already doing) to get yellow pages to stop bidding on our brand name?

Thanks for any insights or guidance.

Deke