I would like to know if I get backlinks from my business-related site to the GMB website, what are the benefits in this case?
Is there a possibility of getting a penalty from Google?
Can you clarify exactly what you mean? If you are talking about building links to your Google business profile you will not get a penalty but it does not impact ranking positively.
Does building backlinks to your Google My Business listing help it rank better? Depending on who you ask, you will get a very wide variety of answers to this question. We wanted to test it for ourselves and share what we found.
I would like to know if I get backlinks from my business-related site to the GMB website, what are the benefits in this case?
Is there a possibility of getting a penalty from Google?
Are you referring to backlinking to the free .business.site provided by GBP? If yes, then my answer is also yes to your question...provided that this is the default website activated on GBP where users will land on upon clicking the Website button / icon.
Most people don't bother to do backlinking for this free site because they don't activate it in the 1st place due to its ugliness. Furthermore, if your GBP gets suspended, all your time, effort & money spent on backlinking to this free site would have been wasted.
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