Local Search Expert
- Apr 21, 2014
- Reaction score
When you optimize for "near me" searches, does it typically result in more clicks from organic or from your GMB listing?
Yep agree with this as site is bigger rank factor on organic vs. local pack. Be interesting to see the findings when ready to share!We tend to see the performance increases mostly on the organic side. I think this is because the local algo places more emphasis on proximity, so there is less impact from adding "near me" optimization on the website.
I'm currently working on a study that will dive deep into this very subject. Essentially, how does proximity impact the 3-pack vs localized organic at the keyword level.