Mar 14, 2019
Reaction score
Google verification for LSA's not up to standards. In my area the LSA's are showing duplicate listings, letting franchises have more then one listing in the same area or zip code, and letting businesses ran out of apartments become verified as well as businesses that have a phone and mailing address at the location but not actual staff working. I thought this was exactly what the LSA's were going to prevent. Any one have the same issue or know how get action on this. All my complaints have failed.

Tony Wang

Oct 13, 2014
Reaction score
LSA listings are based on GMB listings, so it's possible a franchise or business with 2 locations could show up in a given area; I've seen it in the past, but haven't specifically looked for that any time recently. Do you have any examples you can show?

I imagine if you used the redressal form to remove a business using a virtual office, for example, it would affect their LSA.


LocalU Faculty
Top Poster Of Month
Jul 18, 2012
Reaction score
I can safely say from experience that the 2 have no impact on each other. The Google My Business team is seperate from the team that does ads and I have never seen someone getting banned from one impact the other at all.


Local Search Expert
LocalU Faculty
Sep 1, 2016
Reaction score
A business isn't required to have a storefront location and a business shouldn't be excluded just because it's home-based, but there is an issue when it comes to additional "locations" for a business in LSA. There's a lot of abuse here and location standards are lower than they are in GMB. Google's verification process is mainly checking to see if the business is "legit" by their standards. Verifying that a business is actually at the address (or addresses) they claim just isn't part of it. It's a big miss on Google's part and several businesses are taking advantage of it.

It is possible to see multiple legit locations for the same business but their service areas are not supposed to overlap. This isn't enforced.

GMB and LSA are separate teams as Joy pointed out. If a business lost its GMB listing due to a redressal form report, the only impact on its LSA listing would be a loss of the GMB sourced reviews. The reviews are the only real connection between the two, but even that doesn't have to be a 1:1 connection. I have seen several instances where reviews from one GMB listing are used to populate reviews on two different LSA listings even though they're different locations.

Accepting abuse reports in LSA isn't something they really seemed to have planned on. Your best bet is to fill out this form, selecting the "other" option and provide details there: Contact Local Services - Local Services Help

The chances of them acting on it, however, I'd say are probably low.
Similar threads
Thread starter Title Forum Replies Date
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 3
Elmer .S How to delete duplicate Claimed listings on Yelp? Citations 5
WAHamilton Main listing filtered by duplicate, after duplicate is marked as 'closed' Google Duplicates & Merges 6
M Google changes client's 5 year old, verified GMB to a duplicate listing Google Duplicates & Merges 7
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
C How to respond to multiple fake or duplicate GMB accounts? Google My Business & Google Maps 1
F Practitioner Listings being marked as Duplicate - Law firm category Google My Business & Google Maps 0
Ben Walsh Best way to contact the GMB team for duplicates, etc., at the moment? All Things Google My Business [PRIVATE] (LocalU) 4
kathleen.rhodes We are unable to get Google to merge 2 duplicate listings into the correct one Google Duplicates & Merges 1
Creativedge Question on duplicate content and search ranking for dentists Local Search 13
darcycburk Duplicate Department Listing Google Duplicates & Merges 5
Hammer I need help with duplicate listings All Things Google My Business [PRIVATE] (LocalU) 3
Rich Owings How to report fake/duplicate listing Spam on Google 3
M Missing reviews after business erroneously marked as a duplicate Google Duplicates & Merges 6
coachmarino duplicate thread Contact Us Messages 1
TriciaClements Merging 2 GMB (Not duplicates) Google Duplicates & Merges 10
K GMB Server Errors when trying to report a duplicate Google My Business & Google Maps 2
STM Google My Business Duplicate Listing Removal and Dashboard Issue Google My Business & Google Maps 6
Jeffrey Duplicate merging not working Local Search 2
freerunr Email Notifications: Listings marked as duplicates Google Duplicates & Merges 2
B Google marked listing as duplicate but its not Google My Business & Google Maps 1
Rich Owings Are duplicate listings no longer showing? Google Duplicates & Merges 2
lancemoore22 Duplicate Listing Google Duplicates & Merges 4
W *URGENT* Business incorrectly labeled as "duplicate listing." MY BUSINESS WILL CLOSE IF UNRESOLVED!! Contact Us Messages 1
Mike Yem GMB Duplicate Loop Ask a LocalU Expert [PRIVATE] (LocalU) 3
djbaxter Google Discards Duplicated Reconsideration Requests Google My Business & Google Maps 3
Tony Wang Duplicate Review - Best Reason to Flag? Local Reviews 1
LisaB Removing 2 Duplicate GMB Listings Google Duplicates & Merges 9
B Duplicate Listings - Google Not Merging Google Duplicates & Merges 4
Barb Davids Duplicate FB Listing in Bright Local Citations 1
mikepetersonwi Unable to create GMB listing as it's considered a duplicate Google Duplicates & Merges 1
CraigJMount 3 Uses of the World "Duplicate Location" in GMB Google Duplicates & Merges 1
ianscott Incorrect Business Names/Duplicate Listings - When To Escalate To Spam Report? Spam on Google 1
djbaxter Active Attack on Duplicator Plugin Vulnerability Websites, Software, and Security 0
C Duplicate test in Descriptions Google My Business & Google Maps 1
FriarTuck00 How Long Does It Take to Get Duplicates Removed? Google My Business & Google Maps 5
H Merging a duplicate GMB - what happens to the posts? Google My Business & Google Maps 3
A Am I creating duplicate content? Google Duplicates & Merges 9
S Duplicate account Contact Us Messages 2
Tim Colling Duplicate listings at same address, which would you report? Google My Business & Google Maps 7
Lachlan_Wells Creating Duplicate Listings for Multilingual Businesses Google My Business & Google Maps 2
snysarah Sitewide design element w/ text = duplicate content? Local Content 2
divotagency Avg time Google takes to remove duplicate Google Duplicates & Merges 4
J Duplicate Causing a Suspension? Thoughts? Google My Business & Google Maps 2
Shelly Report Duplicate Questions in Google My Business Google My Business & Google Maps 3
RICKDO Editing a competition’s duplicate site. Google Duplicates & Merges 2
S Duplicate content penalty for using the same GMB posts? Google My Business & Google Maps 19
D Is this a duplicate listing? Google My Business & Google Maps 2
Tim Colling Hospice "Medical Director" duplicate listings with practitioners Google My Business & Google Maps 4
Oliver Keates Possible conflict of building duplicate citations Citations 9

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom