Expert Insights Needed: Comparing GBP Rank Tracking Tools

[Syed Amir]

Hi everyone, I’m evaluating GBP rank tracking tools for local SEO and need expert input. I’m comparing Local Viking, Local Falcon, BrightLocal, WhiteSpark, and Places Scout.

Specifically, I’d like to know:
1. Which Google search features do they track rankings for, Google Maps, Local Finder (Map Pack), or both?
2. What are the data sources they use (e.g., Google Places API, IP-based, etc.)?

 

[JoyHawkins]

@Myles Anderson @whitespark @David Hunter

 

[keyserholiday]

I only use Places Scout. I don't care for BrightLocal’s tool as the data was wrong on several occasions. I recommend that you avoid Local Viking. They offer services that don't increase rankings.

 

[KabanaSoft]

@Syed Amir - Mark from Places Scout here, wanted to jump in and answer your questions directly:

1. We track several different Google result types depending on the scan config, including organic, local finder, mobile organic, mobile maps, and the newer AIO results as well as new AIO 3-Pack results that are displayed in mobile SERPs.
2. On the data side, we use live SERP data for the rankings.

Hope this helps, happy to clarify anything else