More threads by jrobbins

Joined
Oct 30, 2015
Messages
150
Reaction score
23
Can someone provide an "application" explanation of this Facebook announcement and better explain how a company can take advantage of this?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,148
Hi James, thanks for bringing this up.

Does anyone have more info? Sounds like an API to me, but I really don't know anything about it.
 
Joined
Mar 13, 2017
Messages
29
Reaction score
6
I cannot answer from a developer's perspective but from a Local SEO perspective I may be about to state "old news". Facebook's mobile platform has Nearby Places which is essentially a local search except that it takes place in Facebook and not on a browser. So having a GMB listing is not a prerequisite for a local business to be found in Facebook's local search.

Instead, the local business needs to be categorised correctly in Facebook and it may be that the headline is referring to the number of businesses that are correctly categorised?

When you use Nearby Places it is clear that it is aimed at the hospitality sector but it works anywhere where you could "check in" using Facebook. So it can work for any local business and I certainly advise my clients to take advantage of it as more and more people use Facebook on their mobile devices as their interface with the world.
 
Joined
Oct 30, 2015
Messages
150
Reaction score
23
Thanks Thomas. But how would I get my locations "loaded" into their places graph?
 
Joined
Mar 13, 2017
Messages
29
Reaction score
6
From my experience (I am sure a lot of people know more about this than me) you need to set the business as a Local Business (there can be sub-categories) before you can "check-in". You can test this by searching for your business rather than category in Nearby Places and if it doesn't appear then tweak the categories. Then check-in or get someone else to do so. The more check-ins you get the better you will rank.
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

Newest Posts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


QRCode

QR Code
Top Bottom