Facebook: Solicit Reviews with $5 off Next Order offer

[hajnasiewicz]

Hi, can anyone point me to Facebook guidelines that identify whether or not a business can solicit for Facebook reviews with a monetary offer? Anyone here with specific knowledge whether or not this is an acceptable approach? Thank you.

 

[ElizabethRule]

Unlike Google which prohibits incentivized reviews, Facebook does not (as far as I know) have any specific guidelines prohibiting this practice. However, I would always be wary of any type of incentivized review strategy as the Federal Trade Commission (FTC) has said before its unwise to incentivize consumer reviews, for example in this article. The FTC expressly prohibits “undisclosed paid endorsements", which includes online reviews. So I would be careful in that respect, but Facebook won't necessarily do anything about it.