I have a client for whom we have been trying to build authority with more regular blog content, pruning old and no traffic posts, cleaning up orphan links. Getting around 90% on ahrefs site audit. She has been moving up in the SERPs for her key phrase- been 3-5 in lawyers (directories also above her) but in the last week she has fallen dramatically. Like page 3-5 dramatic. She is basically invisible for this important keyword phrase We have done nothing new and dramatic with the site. Is there some flux going on in local search with google? Is it time to panic? If so, what should I be looking at?