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Our team is thrilled to announce that Ahrefs is a sponsor for LocalU April 2022!
If you do SEO, you probably already know how powerful Ahrefs is for finding backlink opportunities, doing technical SEO site audits, tracking rankings, and more.
But, have you tried using Ahrefs to do keyword research for local SEO?
Here’s an easy way to use Ahrefs for local keyword research:
For example, let’s say you’re a lawyer in Philadelphia and want content to write that will get clicks for your website from potential customers. Even if you start broadly with a keyword like “lawyer in philadelphia”, Ahrefs will surface helpful data points to answer questions like:
(Ahrefs Keywords Explorer)
Free Version:
(Ahrefs' free Keyword Generator tool)
To do so, click on “Site Explorer” in the header, enter the URL or domain, and hit enter.
Tip: Make sure the drop-down menu next to the URL is not set to “URL” (“Exact URL”). Choose one of these 3:
On the left-hand menu, under “Organic search”, click on “Top pages”.
A competitor's website is getting traffic for these pages. Consider creating similar pages/posts.
Thanks again to Ahrefs for sponsoring April 2022's LocalU virtual conference!
If you do SEO, you probably already know how powerful Ahrefs is for finding backlink opportunities, doing technical SEO site audits, tracking rankings, and more.
But, have you tried using Ahrefs to do keyword research for local SEO?
Here’s an easy way to use Ahrefs for local keyword research:
- Start with Keywords Explorer to get ideas.
- Get page/post ideas using Site Explorer to see traffic volume for popular URLs on a competitor's site.
1. Start With Keywords Explorer
This keyword research tool lets you search for a single keyword or group of keywords and tells you lots of information about it (in addition to avg monthly search volume).For example, let’s say you’re a lawyer in Philadelphia and want content to write that will get clicks for your website from potential customers. Even if you start broadly with a keyword like “lawyer in philadelphia”, Ahrefs will surface helpful data points to answer questions like:
- How competitive is the search term? (see “Keyword Difficulty”)
- How much change happens in organic results on the SERP? (see “Position history”)
- What other keywords do the top-ranking pages rank for? (see “Also rank for”)
- What questions are searchers asking about this topic? (see “Questions”)
- How many overall monthly organic clicks does the top-ranking page get? (see “Traffic”)
(Ahrefs Keywords Explorer)
Free Version:
(Ahrefs' free Keyword Generator tool)
2. See what pages a competitor gets traffic from by using Site Explorer.
You can also narrow down to a specific competitor's site to see what pages/blog posts they have that are getting traffic.To do so, click on “Site Explorer” in the header, enter the URL or domain, and hit enter.
Tip: Make sure the drop-down menu next to the URL is not set to “URL” (“Exact URL”). Choose one of these 3:
On the left-hand menu, under “Organic search”, click on “Top pages”.
A competitor's website is getting traffic for these pages. Consider creating similar pages/posts.
Thanks again to Ahrefs for sponsoring April 2022's LocalU virtual conference!