Local Search Expert
- Jun 28, 2012
Everyone needs content. And we all know Google really likes it when you write content that answers relevant questions, right? Now not all of the consultants here generate content for clients. But I think most consultants probably outsource some content generation or at least encourage clients to write content and blog posts themselves.
What if your new client is in an industry that's new for you and you really don't know what topics prospects and customers would be interested in? OR what if the creative well dries up and you just can't think of another good topic for that next blog post?
What if your client says "I know I should blog more, but I don't know what to blog about?" Would it blow their mind if you gave them a spreadsheet of 200 common questions people ask about their product or service?
Enter FAQ Fox. I've had it on my to-do list to write about for awhile, but since it's not a new tool, I assumed many already knew about it. But judging by the reception I got, when I shared it with some pros in the thread below, it seems like lots of people have not discovered it yet.
Eric asked in this Consultant's Corner thread: <a href="http://www.localsearchforum.com/consultants-corner/36379-understanding-target-audience.html">Understanding Target Audience</a>
When targeting in on a niche, what are your first steps to understanding their needs? Without understanding the true needs of the customer (potential customer), you can't develop a product strategy to meet those needs. If you can't do that, then you're just regurgitating the same information & services as the competing company down the street.
What good tips do you have to understanding the customers in the market?
My reply in part was: Find out what people are ASKING ABOUT with FAQ Fox.
Just enter your keyword, add target sites, or pick a related general category like automotive, medical or tech and it will scrape to find tons of questions people have actually asked on the topic.
Here is a small sampling of questions I pulled up when pretending I had a new Mold Remediation client and was looking for content ideas or blog topics to suit my fictitious client's needs.
Then you can review the questions on FAQ Fox or download an .csv by hitting ‘Download Spreadsheet’.
Now all the questions it pulls may not be appropriate... and you'll get some junk for sure, but you'll also get some great ideas to at least consider, send to your writer or run by your client.
Have fun FAQ Foxing!
Did you already know about this? If not, what do you think???
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