Matt Chauhan
Member
- Joined
- Feb 22, 2021
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We’re managing local SEO for an HVAC company in Pensacola, FL, and we’re observing unusual ranking behavior in Local Falcon reports.
The Google Business Profile is set to be open 24/7, but when we run local search grid reports during peak hours (midday to afternoon), rankings drop significantly across the grid. However, if we run the same grid report during off-peak hours (very early in the morning or late at night), the rankings appear much stronger and cover a wider area.
Has anyone else in the local SEO community seen this type of fluctuation in rankings based on the time of day?
The Google Business Profile is set to be open 24/7, but when we run local search grid reports during peak hours (midday to afternoon), rankings drop significantly across the grid. However, if we run the same grid report during off-peak hours (very early in the morning or late at night), the rankings appear much stronger and cover a wider area.
Has anyone else in the local SEO community seen this type of fluctuation in rankings based on the time of day?
- Is this due to Google recalibrating results when search demand is higher?
- Could it be linked to user behavior signals or competitor activity during peak times?
- Do you have any recommendations on how to stabilize rankings so that performance during busy hours is more consistent?
