Linda Buquet
Member
- Joined
- Jun 28, 2012
- Messages
- 13,313
- Reaction score
- 4,148
Ed Reese just dropped an important gold nugget over at the Local U blog.
He explains how to segment Local search traffic in Google Analytics and then offers a free dashboard you can import into your own or client analytics.
Thanks for the great info Ed. Nice share!
He explains how to segment Local search traffic in Google Analytics and then offers a free dashboard you can import into your own or client analytics.
How To Segment Local Search In Google Analytics (with Free Dashboard!)
A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could?ve easily taken another hour to go through all of the topics discussed during the session. It was awesome!
Then just a few days later Google launched the Knowledge Graph Carousel for Local Search. The impacts of this recent change have been researched by our own Mike Ramsey and Mike Blumenthal, Autorevo?s Greg Gifford, and others in addition to excellent coverage from Search Engine Land.
In my mind, this makes the perfect opportunity to discuss how to isolate and measure local search as well as take a look at the impact of Google Carousel and attempt to make sense of what this means for business owners and marketers.
Thanks for the great info Ed. Nice share!