GBP Suspended in the Midst of Re-Branding and Office Move

[Tim Colling]

I'd appreciate advice about this situation:

We have a client that has recently just completed a re-branding AND an office move. They are insurance brokers.

1. They created a new legal entity (a new LLC) with a new name
2. They launched a new website with the new branding
3. They moved their office to a new location in the same city.
4. They have a new city business license issued in the new name at the new address, and they can produce invoices for other services in the new name and address, such as insurance, water, power, and others.
5. They don't meet with clients in person, they meet with them over Zoom.

Their GBP had 70 or so 5-star reviews. Their clients are very loyal and would probably be willing to provide new reviews. They were not yet ranking extremely well in local results because they have a lot of established competition in their city and region, having just moved there from another state a year ago.

We were just about to edit their GBP to reflect the new branding, website, and physical address, but before we could do that, Google suspended their GBP.

Which would you recommend:

1. Appeal the suspension AND include the new brand name, website, and address information.
2. Create a new GBP altogether with the new information.

 

[Tim Colling]

Does anyone have any suggestions?