Tim Kahlert

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May 24, 2019
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Hi!

We all know that Google strips off Exif-data from photos uploaded to GMB which leads to no effect on rankings etc. I've also seen a post by @JoyHawkins where she tested the effect of low-competition keywords in file names with no results on rankings either.

However, some people in my local SEO community believe that geotagging photos (on posts) via the LocalViking API lead to expanded ranking areas. (an increase in the areas they're targeting through keywords and location data inside image files) Due to a lack of reliable/valid experiments and significant results, I'm having a hard time believing this.

That´s why I would like to test this as reliably as I can.

My plan is to post at least 4 times a week using two keywords and two locations (2 posts each). I'm using low-competition keywords in areas where my client´s ranking is average (#5-#20). It´s certainly easier to see improvements on the rank position spectrum #20-#5 than #5-#1.

What else would you consider critical on a test like this?

Thank you!

Tim
 

JoyHawkins

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I would say it's critical that the businesses aren't doing anything else that could be influencing their ranking. If you're optimizing the website or building links, for example, you can't properly isolate what was responsible for the increase.

I'm actually in the process of testing this one myself 😊
 

Tim Kahlert

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I would say it's critical that the businesses aren't doing anything else that could be influencing their ranking. If you're optimizing the website or building links, for example, you can't properly isolate what was responsible for the increase.

I'm actually in the process of testing this one myself 😊

Thanks for the quick reply, Joy! That´s a good point. This is exactly how a test needs to be - not influenced by any other factors. I think I will go ahead and track the rankings for a bunch of keywords for a while (maybe 2 weeks on a daily basis) before I actually start the test. Then I can choose the ones whose rankings have remained unchanged and have not fluctuated too much.

I'm looking forward to your test results as well. :)
 

Brock1321M

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Feb 16, 2020
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We have done some testing on Images, and what I see if Google has gotten much better at understanding photos and identifying what exactly is inside the photo. I think it's a great way to build product/service and local relevancy. I don't know if Joy or anyone else has tested this but would be cool to see others' opinions.
 

JoyHawkins

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Yes, we've tested this as well and it's going to be a part of that presentation on images. For some types of businesses, images really matter and what is in the image. Based on my testing, I've found it's not uniform across every industry so it really depends on if Google is showing images in the search results.

I've also only seen it matter for organic (so images on your site) and I've never seen it for Google My Business photos.
 

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