HoosierBuff

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Hi All,

I have been tracking my clients discovery searches over time. They have 10+ locations, and i have tracked discovery searches (and GMB phone calls) as a metric to communicate the value of GMB.

For my client, the discovery searches are way up since 2019, like up 50%, however, really since that time, organic traffic to the site is down, phone calls and website visits reported by GMB are down. There hasn't been a material change in the reviews or anything like that.

I suspect a couple of things:
- Did Google change the metric of discovery searches over time?
- Is my client showing up for more searches, but, not near the top?
- Is the phone call/website metric off?
- Is there something else in the SERP stealing clicks?

What do you think?
 

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