On the "human" level, I note that many businesses use the FAQ to discourage customers from contacting them directly. If you want FAQs for it's effect on the algorithm, that's one thing, but if you want to generate phone calls don't use the FAQ as an impediment to the potential visitor contacting you directly. Also don't load your FAQs with stupid questions no one ever asks. If you have exactly two FREQUENTLY asked questions, don't throw-in another 10 stupid questions in order to create the illusion of having a nice list. I lose a lot of respect for businesses that do this. When people want information, they want it NOW, not after sorting through 15 "FAQs" that not only do not answer their question, but give them a bunch of irrelevent information that no one would ever want. It sends the message "F-you" and "Go Away". I desest FAQs for this reason, on all sites, at all times, and the only reason I would ever read them is that any normal attempt at contacting the business has been delibarately thrwarted by the incompetent pinhead that built the website. I think FAQs are dangerous to a business, because the people that make and position them (location, size, visibility) to be clueless morons). If I'm reading your business's "FAQs", that's usually the last thing that happens before I quit trying to deal with your stupid business and move on to someone else.
