Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Mike Ramsey dropped some local search gold nuggets at Mozcon yesterday and I've been reading some of the live blogging on Google+ so wanted to share.

In one section he recommends doing tests and shared several tests he and his team have done.

Here are some of the experimental Local SEO tests according to 2 Google+ posts, then I embedded the full +posts below so you can read the other great tips Mike shared.

Via Brian Jensen (Full post below)

➫ Don't wait for your competitors to figure it out. Do your own research, do your own tests.

Link Test: Mike's team built links to the Google+ business page website and saw positive movement

(CORRECTION ABOVE: Brian got that part wrong. Mike just emailed to let me know.)

Via Mark Traphagen (Full post below)

Review test: They added seven legit reviews to a local restaurant in a stagnant market and moved them up two positions.

Driving Direction Test: The clicked mobile driving directions and followed the directions several times, got a small movement.

Link Test: Built 10 links to a small local business. The map listing moved up 3 spots, organic 5 spots.

Custom Category Test: Created a new (fake) listing. In map maker they added custom categories. When approved, the fake law firm moved up in searches for those categories.

Click Test: 17% clicked local, 64% organic, 11% paid. On mobile, same search, local dropped to 8% (they were not above the fold).
<script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script>
<div class="g-post" data-href="https://plus.google.com/100938619255397146926/posts/eiSs8sLtwJd"></div><!-- Place this tag in your head or just before your close body tag. -->
<script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script>
<!-- Place this tag where you want the widget to render. -->
<div class="g-post" data-href="https://plus.google.com/107022061436866576067/posts/jjesKYkei4U"></div>

What do you think???
 

DanLeibson

LocalU Faculty
Joined
May 17, 2013
Messages
229
Reaction score
142
Thanks for sharing this Linda! Although I have to disagree with:
Link Test: Mike's team built links to the Google+ business page and saw positive movement

I did a test on 100 Google+ Local pages after all the tests about Google+ Profiles passing and retaining PageRank came out (How Google Plus Profiles & Pages Gain Search Authority) and didn't see any statistically significant movement.

This though is gold and everyone should be doing it (without the fake part):
Custom Category Test: Created a new (fake) listing. In map maker they added custom categories. When approved, the fake law firm moved up in searches for those categories.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks for sharing this Linda! Although I have to disagree with:
Link Test: Mike's team built links to the Google+ business page and saw positive movement

I did a test on 100 Google+ Local pages after all the tests about Google+ Profiles passing and retaining PageRank came out (How Google Plus Profiles & Pages Gain Search Authority) and didn't see any statistically significant movement.

Thanks Dan!

CORRECTION ABOVE: Mike just emailed to let me know. They didn't link to G+ but to the site. Brian got that part wrong.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I'm always careful adding extra services into MapMaker. I have an accountant that ranks well for "CPA" but out of it for "certified public accountant". I didn't want to put both in there.

Good call?
 

DanLeibson

LocalU Faculty
Joined
May 17, 2013
Messages
229
Reaction score
142
to let me know. They didn't link to G+ but to the site. Brian got that part wrong.

In the rush to live Tweet, the truth is often the first casualty ;-)

Seriously can't wait to watch a video of Mike's preso, I'm super nerdy like that.
 

eestrada234

Member
Joined
Jul 15, 2013
Messages
24
Reaction score
0
Great post Linda!

I am in disagreement to a certain extent with Mike's idea of "➫ Responding can also push bad reviews down further on the page."

It's actually the opposite with Yelp. I've seen if you are responding to reviews publicly on Yelp, those reviews will get bubbled to the top of the profile and can perhaps negatively impact conversions. That is why Yelp encourages to respond privately to negative reviews.

Aside from that, overall great recap of Mike's presentation.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,891
Solutions
13
Reaction score
1,463
Great point, Edgar. On Yelp it just depends how harsh the review is. If you'd only be calling attention to an otherwise easy-to-ignore negative review, yeah, then don't reply to it. But if it's the kind of review that's devastating (legitimate or not) if / when customers do read it, then you'd better get there before they do.

---------- Post Merged at 05:50 PM ---------- Previous Post was at 05:47 PM ----------

I'm always careful adding extra services into MapMaker. I have an accountant that ranks well for "CPA" but out of it for "certified public accountant". I didn't want to put both in there.

Good call?

Yeah, I'd say that's a good call. The MapMaker trick is clever but fragile - IMHO. More practical and less gray is simply to be really thorough in the categories you pick on your other listings (e.g. YP). Google looks at those categories as a whole and gets the idea that you're both a "CPA" and a "certified public accountant."
 

eestrada234

Member
Joined
Jul 15, 2013
Messages
24
Reaction score
0
Great point, Edgar. On Yelp it just depends how harsh the review is. If you'd only be calling attention to an otherwise easy-to-ignore negative review, yeah, then don't reply to it. But if it's the kind of review that's devastating (legitimate or not) if / when customers do read it, then you'd better get there before they do.

So are you saying that you're only seeing some reviews of the ones responded to being bubbled up to the top of the profile?
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
I was at MozCon this year and I took some pretty good bullet point notes on all the presentations (possible I missed a few things though). My take on Mike's study was that it was primarily dealing with Google My Business. Sure, different review sites will function differently but the takeaway for Google is that responding will push down the negative. When people click "google+ reviews" in the SERPs a popup appears (doesn't direct you to the actual page), so this is where the importance of responding comes in.

Someone would need to scroll way down on that popup if you respond to your reviews (genuinely of course). If you don't... you risk those negative ones being above the fold and potential customers seeing that.

If Mike pops on the forum, I just want to say awesome job! I said hi during the bar crawl, but i'm sure you got a lot of people talking to you during the week. Great presentation, and I can't wait till Moz gets the videos out for everyone.
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Insights from 56 Local Search Experts - Gold Nuggets Inside Local Search 2
Linda Buquet Tons of Gold Nuggets about Reviews & Reputation Building for Local Consultants Local Reviews 0
Linda Buquet Local Search Hangouts & Webinars that Rock! Gold Nuggets Inside Local Search 3
CarrieHill Thanks to Places Scout for Continuing to be a LocalU Advanced Gold Sponsor Events 5
Jo Shaer Schema For Gold Stars On Every Website Page? Local Search 6
Garrett Sussman Facebook Reviews: An Underrated Gold Mine for Social Proof Local Reviews 0
JoyHawkins Should you Mark up Testimonials to get Gold Stars? Local Reviews 28
JoyHawkins Do Some Industries Never Get Organic Gold Stars? Organic SEO 17
JoyHawkins No More Gold Stars on Organic Results? Local Search 10
JoyHawkins Gold Stars without Using AdWords Express Local Reviews 9
Anmol Company Gold Star Rating and Reviews in SERP Google My Business & Google Maps 30
JoyHawkins 5 Reviews yet no Gold Stars? Local Reviews 4
Linda Buquet Gold Nuggets from LocalU Advanced - SMX NYC Local Search 0
Linda Buquet Gold Nuggets from LocalU Advanced - SMX Seattle Local Search 2
G [gamesgoldprice] do you like games? how to get wow gold? Recycle Bin 0
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 0
W Local Search Ecosystem Diagram Local SEO Tools & Software 1
C Franchise hub site ranking higher then local franchise sites for the brand? Organic SEO 1
koji Local business with online nationwide services in a post-corona world Google Local 101 5
Barb Davids Phone number not local area code Moving or Name Changes 2
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom