djbaxter
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Google Again Says All Guests Posts Should Nofollow Links
Search Engine Roundtable
June 12, 2020
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Search Engine Roundtable
June 12, 2020
In 2017, Google's John Mueller said all guest blog posts, no matter how often you contribute, should have all links nofollowed. This week he added, even if those links are not paid for - as long as those links can potential pass signals - they should be nofollowed.
Here is his tweet where he was asked "what about guest posting in general, where no money changes hands?" John said "the part that's problematic is the links -- if you're providing the content/the links, then those links shouldn't be passing signals & should have the rel-sponsored / rel-nofollow attached. It's fine to see it as a way of reaching a broader audience."
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