More threads by HoosierBuff

HoosierBuff

Member
Joined
Dec 12, 2013
Messages
360
Reaction score
104
HI All,

I have seen a new bug for a couple of clients this past month. For some clients I track their traffic by state (realizing it's imperfect data), just to understand it a bit better. At the end of June the data changed pretty significantly. . . suddenly there was a lot more traffic attributed to Illinois, NYC, and other states that normally didn't provide much traffic. This happened to at least 4 different clients in different verticals, some with a good amount of out of state traffic (due to blogs), and others with very little out of state traffic.

For most companies, I see about 70% of their traffic coming from their Home state . . . for the impacted clients, that changed to less than 50%, for one, as low as 38%.

The total amount of traffic did not change, where the traffic was said to be coming from did change.

Here is a chart of data from a lawnmower shop in Pensacola. This chart shows total site traffic from Illinois over time

1660170701006.png

I see this with many other sites.

From what I can tell, it appears to be impacting Mobile traffic, from IOS devices.

Is anyone else seeing this? Is this part of the change in cookie handling?
 

Brian Barwig

Member
Joined
Sep 5, 2014
Messages
87
Reaction score
51
I've been noticing something similar for the past few months. Several of my clients have had out of state traffic explode for no reason I can tell. Several have had traffic increases from NY and WA state without being anywhere near those areas. I dug around GA/GSC/GMB but didnt find much as to why.
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


QRCode

QR Code
Top Bottom