Google Analytics Snapshot freaking out clients :)

[Conor Treacy]

While not specifically local related, it's definitely freaking out a couple of our local seo clients.

We received 3 emails and 1 call from clients freaking out that they received the Monthly Google Analytics snapshot for July and it said their average users spent 1, 2 or 3 seconds on the site. I had a quick look at the snapshot and compared it to last month and it seems google has trimmed the "Average Session Duration" field from 00:00:00 to just 00:00

So a user with an average of 00:02:31 now appears at 00:02 --- this completely freaked out some of our clients.

I've enclosed a snapshot.

 

[pauieee]

Also happened to us yesterday. I was about to freak out as well till I noticed the changes in their format.

 

[JoyHawkins]

This is about as "helpful" as Google emailing my clients about their Ads accounts and making stupid suggestions for performance.