jimmydoubleu

Member
Joined
Aug 26, 2019
Messages
20
Reaction score
3
Has anyone run into an issue of business listings that were merged, that shouldn't have been, then split just to learn that one of the listings (locations) does not show on Search (Knowledge Panel) or Map searching by exact proper name? Example: Search for Ivar's Salmon House, with or without quotes, might show as Ivar's Fish Bar (sister property). Having issues with Google understanding that problem and resolving it. They chalk it up to listing needing optimization. Listing was just fine pre-merge. And split of listings was not clean with 90% of reviews on other listing, which we assume in negatively affecting SERP.
 

Phil Rozek

Local Search Expert
Top Poster Of Month
Joined
Jul 26, 2012
Messages
1,884
Solutions
12
Reaction score
1,451
@jimmydoubleu, that's a tricky one. For one thing, when I search for "Ivar's Salmon House" (without quotes) I pull up that restaurant's one-box / knowledge panel just fine. So it's possible there's no longer an issue.

Some customers may not pull up the right knowledge panel for Ivar's Fish Bar, though. Because it appears you've got at least a couple of locations near each other, Google usually will need to guess as to which one a given searcher wants to see (based on his or her location, mostly).

The big issue I notice is: even though the names of those restaurants are different, all GMB pages point to the same website, and that website doesn't make it clear enough (at least to Google) what each of its restaurants is called and where it's located. I'd add the NAP info of every Ivar's location to the footer.

I've found Google often makes auto-updates (and in your case maybe even that unwanted merge) based on the crawlable business info on your site. That happens more often than it used to, especially in the last few months.
 

jimmydoubleu

Member
Joined
Aug 26, 2019
Messages
20
Reaction score
3
Thanks for your insight. Sorry, I was out all last week so catching up now. From a local standpoint, guests cannot find Ivar's Mukilteo Landing within the Seattle market so something has affected our local ranking or authority (again, I think the merge of the Ivar's Mukilteo Landing and Ivar's Fish Bar, then the split messed it all up). Here's what's appearing: Anonymous Ad Preview Tool

Only way to find Ivar's Mukilteo Landing, locally, is if you include the address -- but rarely does anyone search that way -- they just search by proper name.

Most of the reviews that belong to Ivar's Mukilteo Landing (about 85%) now reside on Ivar's Fish Bar page. Do reviews drive rankings so much that it would also affect Ivar's Mukilteo Landing in local search?

As far as NAP, are you advising adding each location to the footer of our brand website homepage on Ivars.com? Most of the links associated with our Google listing does direct to the specific page dedicated to Ivar's Mukilteo Landing (Ivar's Mukilteo Landing, Seafood Restaurant).

Of course the owners are frustrated that for months this has negatively impacted us but there is no clear-cut "magic" solution to remedy. Thanks again for your input.
 

Phil Rozek

Local Search Expert
Top Poster Of Month
Joined
Jul 26, 2012
Messages
1,884
Solutions
12
Reaction score
1,451
Most of the reviews that belong to Ivar's Mukilteo Landing (about 85%) now reside on Ivar's Fish Bar page. Do reviews drive rankings so much that it would also affect Ivar's Mukilteo Landing in local search?

It depends. In general, reviews can help make one of your GMB pages way more prominent than the other - as in one location shows up (in the knowledge panel) for brand-name searches, and the other doesn't.

As far as NAP, are you advising adding each location to the footer of our brand website homepage on Ivars.com?

Yes.
 

jimmydoubleu

Member
Joined
Aug 26, 2019
Messages
20
Reaction score
3
Again, thanks so much for your guidance Phil. Since we have 25 locations, a NAP to Ivars.com footer could be bulky. Would it make sense to link our GMB listings to our locations page instead (ALL LOCATIONS), or since Ivars.com is the lead landing page, that's where it should reside? Thanks!
 

Phil Rozek

Local Search Expert
Top Poster Of Month
Joined
Jul 26, 2012
Messages
1,884
Solutions
12
Reaction score
1,451
Sure thing.

Nothing wrong with a bulky footer, in my experience. If it's a problem in this case, I'd call it a necessary evil.

Definitely wouldn't use your "All Locations" page as the GMB landing page. It doesn't have the link juice that (I presume) the homepage does, nor does it target one specific location.
 

jimmydoubleu

Member
Joined
Aug 26, 2019
Messages
20
Reaction score
3
Ah yes, the ole "link juice." I get it. We'll definitely consider that option due to necessity. Thanks
 
Similar threads
Thread starter Title Forum Replies Date
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
Caroline S 1 Service Area Business, 10 Listings, Several Redressals Reported, No Action From Google - Help! Help & Support for Google Local 7
Lanerizz Help For Pending Google My Business Listing Google My Business & Google Maps 4
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
JoyHawkins Hijacked Google My Business Listings On The Rise Google My Business & Google Maps 4
Niki Wrong facebook link on Google business listing Help & Support for Google Local 2
STM Google My Business Duplicate Listing Removal and Dashboard Issue Google My Business & Google Maps 6
Anne Gliddon Grey no entry signs on my Google business listing Google My Business & Google Maps 7
D How do I get a Google My Business listing to show up in nearby areas? Local Content 1
CarrieHill Emails from Google "Unpublished Google My Business listings about to be deleted" - Don't Panic! Google My Business & Google Maps 3
vivekrpatel Google My Business Listing Visibility Issue Help & Support for Google Local 1
DigitalMarketer LLC & Google My Business Listing Showing Ownership Google My Business & Google Maps 1
ganapathy Google My Business Listings - Disappeared from our GMB login Google My Business & Google Maps 12
JoyHawkins New Service to Help Correct Malicious Edits on Google My Business Listings Google My Business & Google Maps 33
AndySimpson Quick guide for cleaning up Google My Business spam listings - includes examples Google My Business & Google Maps 2
U Google My Business Listing website not secure? Google My Business & Google Maps 9
Scott BLV Google My Business Listing Claiming Link Google My Business & Google Maps 2
A My Google My Business Problems Establishing Listings Local Search 8
djbaxter Google claims progress on fake business listings on Maps Google My Business & Google Maps 4
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
A i would like to speak to you regarding google my business listings and future seo management for my company Contact Us Messages 3
juliaannCA Google Business Listing Image Issue Recycle Bin 2
J Interesting, Sneak Way of Trying to Game Multi Location Google My Business Listings Google My Business & Google Maps 6
G Merging Google+ Brand Page with Google My Business Local Listing Google My Business & Google Maps 5
L Verified business listing but no associated Google+ Local Page? NAP, Categories, Dashboard Data 2
latin_sydney Verified business listing but no associated Google+ Local Page? NAP, Categories, Dashboard Data 2
bhartzer Google Business Sites Can Overwrite URL in Google Local Listing Google My Business & Google Maps 2
Tim Colling Does Google care about unlicensed businesses that have Maps listings? Local Search 10
Tim Colling Google My Business category list? Local Search 1
Z Google Ranks Fake Business Listings Local Search 7
Travis Van Slooten How Do You Merge (or delete) a Duplicate Google My Business Listing? Google My Business & Google Maps 6
timcapper Manual Penalties and Google Business Support on Suspended Listings Google My Business & Google Maps 5
Garrett Sussman How to Fully Optimize Your Google My Business Listing Local Reviews 0
pwa Google My Business = Listing In Google Maps? Google My Business & Google Maps 1
Travis Van Slooten Former Business Partner Holding Google Maps Listing Hostage - How to Resolve? Google My Business & Google Maps 9
Priya Chandra Email - A new way to verify listings on Google My Business - Confirmed Google My Business & Google Maps 6
Colan Nielsen Why you cannot ignore practitioner listings on Google My Business (case study) Google My Business & Google Maps 3
F Swapping Domains on Google My Business Listing - Risky? Local Search 0
bro Is it possible to temporally TURN OFF a Google My Business listing? Google My Business & Google Maps 2
Linda Buquet Experts Share Tips: How to Optimize your Google My Business Listing Google My Business & Google Maps 1
dmarks Google Local Business Listing Disappeared - Was it Penalized? Google My Business & Google Maps 4
M 'My Business' listing displays differently if logged in/out of Google Help & Support for Google Local 2
C How best to handle these Google listings for a single location local business? Help & Support for Google Local 15
Linda Buquet How to Track Clicks from your Google My Business Listings Google My Business & Google Maps 9
mattfraser Do Multiple Google My Business Listings hurt your Local SEO Help & Support for Google Local 3
Linda Buquet Log Into Google My Business or Your Listing May Be Deleted Google My Business & Google Maps 1
Linda Buquet Reasons Google My Business BULK Listings Can Become Disabled Google My Business & Google Maps 1
Linda Buquet How to Set up a Google My Business Listing - Step by Step from Google Google Local 101 8

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom