Matt Chauhan

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We are working with a client who has a helicopter tour agency in, let's say, city A. His Google Business Profile is created by the name of City A Helicopter Tours and his website URL is cityAhelicoptertour.com

His local pack rankings are very very good and he is ranking at the top spots locally for all his money terms.

Now, the client wants to open a new location (in City B) for his business which is around 60 miles away from city A.

Q1- Which practices we should follow for his new GBP in city B? (We are uncertain about the Title/Name of Google Business Profile)

Q2- Would it be worth creating a new website for City B and optimizing it for the new location?

Q3- Any other things we should keep in mind? What suggestions shall we present to our client?
 

JeffClevelandTN

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Q2- Would it be worth creating a new website for City B and optimizing it for the new location?
Hi Matt, I think it really depends on how much competition you have in City B for helicopter tours. If there is minimal or no competition, then you'd probably be just fine with a localized landing page on the existing site. If it is highly competitive, then a 2nd website with unique and optimized local content throughout the site would be justifiable. We have a client in the urgent care walk-in industry, with over 20 locations in three different states. We have unique websites for each location with unique thick local content on each website. This has resulted in the client outperforming brands national brands, such as CVS and Walgreens, competing in the same market. It requires a significant amount more work when launching new locations and more ongoing maintenance, but this strategy has worked very well for us/them. In your case, with just one additional location, it shouldn't take too much time to launch a 2nd site. Even if there is little/no competition, it may be worthwhile to have a 2nd site to be proactive in the event a competitor does come to market in City B.
 

Matt Chauhan

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Thanks, Jeff! This is really helpful. What about the Google Business Profile? Shall we create a new GBP for the new location of the business with the same old name and new address?
 

JeffClevelandTN

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Hey Matt, if the new location meets the GBP guidelines then definitely I would create an additional profile for that city. Being that the first location is 60 miles away, there is virtually no way that you'd rank on the local pack w/o a GBP for City B.
 

Matt Chauhan

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Hey Matt, if the new location meets the GBP guidelines then definitely I would create an additional profile for that city. Being that the first location is 60 miles away, there is virtually no way that you'd rank on the local pack w/o a GBP for City B.
Cool. It means that we can create a new GBP with the same old business name but a different address and a new website as a landing page.
 

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