More threads by djbaxter


Jun 28, 2012
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Google Says It Is Unlikely Core Web Vitals Will Become The Primary Ranking Factor
by Barry Schwartz, Search Engine Roundtable
Sept 7, 2020

Gary Illyes from Google said on Reddit he thinks it is unlikely that core web vitals "would ever become the primary factor for organic traffic." He said you shouldn't ignore it but Google and other search engines rank primarily based on "highest quality and most relevant results for users' queries," not necessarily what is in the core web vitals.

I've been saying this since Google announced the page experience update - which is not live yet. When it does go live, I doubt it would have significant play in the overall ranking algorithm. If you look at the signals already in there, like HTTPS, page speed, mobile friendly and so on - all of those are already ranking factors - but Google has said they are small or tiny factors. ....

Gary confirmed that Core Web Vitals (CWV) is not live yet. He said, "CWV is not a ranking signal, at least not yet. Whatever you're seeing, it's highly unlikely to be related to CWV."

When it does become a factor, my guess is that unless Search Console is showing a poor (red) rating for a page, I wouldn't be concerned.

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