I try to test everything I do to see the MED(Minimum Effective Dose) for lack of a better term. That way I know exactly what to get from my clients at the bare minimum to still be effective.
I try to get enough information to fill everything out, but some clients just aren't that willing(unsure about this whole SEO thingy that they are paying so much for and not seeing immediate results for), or know enough, or I simply can't come up with enough information.
It can be pretty frustrating to have clients become combative with you about information that they should be willing to give out to everyone.
I have a client data worksheet I send to clients and never have had a problem getting the info I need. But I fill out everything I can think of FOR them based on what I know of industry and what I find on their site. So then just need them to add a few deets and confirm all correct. It works really well and I give away as part of my training. And always max everything out to be on the safe side. Plus add some trick stuff that helps boost trust/relevance/ranking too.
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