Joined
Sep 8, 2014
Messages
5
Reaction score
0
I know for a while, Google local results were City Center centric. It would make more sense to make them "searcher" centric, and I believe that is the direction Google is trying to go with some of the changes in the Pigeon update. The best "searcher" results would not be limited to the boundaries of a specific city, but may also include results that are in neighboring cities that are actually closer to the searcher's physical location.

i.e. searcher is on edge of city, near other metro area city boundary. Best search results would include those businesses closest to him/her no matter which city they were in.

Has anyone seen search results indicating that this is happening. Or read specific statements from Google on that as a goal?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Brent,

It's a common misconception that centroid is city center. Centroid is actually the center of the most popular cluster of businesses for that term in that city. So for instance if all the car dealers are way south that's where the centroid is, not downtown.

But yes many experts are saying it's been changing and now the centroid is the user. Especially true with mobile.

Have not seen Google come out and say it, but then again, they normally don't tell us how the algo works.
 
Joined
Sep 8, 2014
Messages
5
Reaction score
0
Thanks Linda! Do you know if the user centered search is still primarily contained within the user's city boundary, or is more generalized to his/her area?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Brent,

Not sure and I doubt anyone knows for sure. Plus it would vary based on KWs and location.

I do know that now I'm seeing more listings rank in nearby cities than before. Pre-Pigeon you'd normally only see pack listings in the query city. Now other strong listings from other towns show in some packs.

You could scour Bill Slawski's SEO by The Sea blog. He dives deep into Google search patents and there may be something there about it. But just because G got a patent, does not mean they are using the theories in it yet, or ever.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,951
Reaction score
582
Listings not listed in the city of search are now ranking in city of search if they are close in proximity and strong enough to list.

That has been happening since Pigeon.
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
J Anyone notice these factors on Google Local Search since the update? Local Search 5
H Google Guaranteed and Voice Search and Local ads Google My Business & Google Maps 14
J Software Development Companies - Google Doesn't Treat Related Searches as Local Local Search 4
OnlineLobstar Has Google Forgotten About the Quality of Local Search Results? Service Area Businesses 8
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
juliaannCA Facebook Challenges Google in Local Search Recycle Bin 0
djbaxter Facebook Challenges Google in Local Search Mobile & Social 2
F Google Local Search Ranking Issue- Penalty? Google My Business & Google Maps 4
RFKSolutions Google Maps Search Results different to local 3 pack? Google My Business & Google Maps 4
Durandl How to show local search ads on Google Maps alone? Google My Business & Google Maps 2
E Re: Local Search Pros Google+ Community - Join Us! Recycle Bin 0
Linda Buquet Google Local Business Cards with Posts In Search Results - Testing 1 2 3 Google My Business & Google Maps 7
Jared What Triggers the Local Search Filter in Google? Local Search 6
JoyHawkins The Future of Google Plus for Local Search Local Search 2
Ajay Prasad The Huge Guide to Google My Business and Local Search for Restaurants Google Local 101 1
E Past Due Google Ad Words Balance Hindering Local Search Results? Google My Business & Google Maps 18
Linda Buquet What Google Now on Tap Means for Local Search Google My Business & Google Maps 1
Linda Buquet ▶ Google I/O Keynote Video & Any Updates that affect Local Search Google My Business & Google Maps 2
Scott Rawlins RIP Google+ Local Search - More Changes Google My Business & Google Maps 44
Linda Buquet Local Search Consultants - Think With Google Google My Business & Google Maps 8
Linda Buquet Why Google Will Dominate Local Search For A Decade - David Mihm at #LDS15 Google My Business & Google Maps 1
JordanJCaron Google + Local search results not the same as Google Maps & Organic Search Results? Google My Business & Google Maps 3
Linda Buquet Pigeon Strategy :: Local Voice Search :: Google Review Tips :: Local Influencers Local Search 1
Linda Buquet 8 Tips to Optimize Your Local Knowledge Panel in Google Search - Local University Google My Business & Google Maps 0
Linda Buquet Local Search Buzz: Google Local News Digest Local Search 0
Linda Buquet Local Search Pros Google+ Community - Join Us! Local Search 13
Linda Buquet Local Search Buzz - Google Local Search News Digest Local Search 0
Linda Buquet Local Search Buzz! Google Local Search News Roundup Local Search 0
Linda Buquet Local Search Buzz! Google Local Search News Roundup Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet RIP Places Search - Causing Google Local Rank Tracking Problems - New Google Update Google My Business & Google Maps 10
Linda Buquet Local Search Buzz! Google My Business & Local SEO News Digest Local Search 0
Linda Buquet Google Now & Google+ Local Search Local Search 0
Linda Buquet Importance of Google+ for Implicit & Local Search Local Search 1
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Local Search Buzz - Google+ Local SEO News Digest Local Search 0
Linda Buquet Understanding Consumers' Local Search Behavior - Google Infographic Google My Business & Google Maps 3
Linda Buquet Seek and Find LOCALLY - Google Now Alerts for Local Product Search Local Search 1
Dustybones How you Search Gives Different Google Local Rankings Local Search 3
Linda Buquet Compelling Local Search Competitive Analysis, Using Google+ Google My Business & Google Maps 4
Linda Buquet Local Search Buzz ? Google+ Local SEO Roundup 4/17/14 Local Search 0
Linda Buquet Local Search Buzz ? Google+ Local SEO Roundup Local Search 0
B Company disappeared from local search and google maps Help & Support for Google Local 11
J Google+ Pages Links not shown in Local Search Results if language is not English? Local Search 8
Scott Rawlins Google Testing Moving Directional Local Info Panel Back into Search Results Local Search 0
Cam Is Google going to fix Local Search results favoring PPC clients and Diectories? Local Search 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom