Google Maps reviews get "New" label for reviews less than 1 month old

[Phil Rozek]

I hadn't seen this until now:

If you're also seeing it, when did you see it for the first time?

It seems to show up on any reviews written within the last month. It shows up both on GMB pages you manage and on GMB pages you don't manage.

 

[rustybrick]

Darcy noticed it a few months ago

 

[JoyHawkins]

I'm able to see it now and don't recall seeing it before. So I'm guessing it was being tested when Darcy saw it but now it's fully rolled out.

 

[Lluc]

I can see it in Spain too.

 

[djbaxter]

I'm seeing it too. How long does the NEW label last, do you know? Less than 4 weeks by looking at some of my SMB clients.

 

[Phil Rozek]

Thanks, Barry @rustybrick.

@djbaxter, yes, it appears to last for 4 weeks.