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Curious if anyone has run into this specific GBP/maps issue with multi-tenant plaza buildings.
Client is a brick-and-mortar jewelry repair/store located in a retail plaza with ~15 businesses sharing the same street address, differentiated only by suite numbers.
Example:
The problem is directional intent + navigation behavior.
When users click “Directions” from the GBP, Google Maps appears to route them to the main address (“123 Main St”) rather than to the correct suite location on the plaza. Suite 43 is on the side of the building, and customers are physically walking into Suite 110 instead, which is another jewelry business in the same plaza. Mail even gets confused with doctors or hair salons in the same plaza, but that's a different story
This is happening enough that the competitor is apparently receiving repair drop-offs intended for Business A - the only way they find out about it is the customer calls them a week later, asking for a status update, only to find that they dropped it at the competitor.
A few notes:
Mainly wondering whether anyone has successfully influenced suite-level routing behavior in Maps for shared-address retail centers, especially where multiple businesses exist in the same category.
This is not an Organic Ranking issue; this is strictly a map/location issue. Organic is being dealt with.
Client is a brick-and-mortar jewelry repair/store located in a retail plaza with ~15 businesses sharing the same street address, differentiated only by suite numbers.
Example:
- Business A = 123 Main St Suite 43
- Business B (same category/competitor) = 123 Main St Suite 110
The problem is directional intent + navigation behavior.
When users click “Directions” from the GBP, Google Maps appears to route them to the main address (“123 Main St”) rather than to the correct suite location on the plaza. Suite 43 is on the side of the building, and customers are physically walking into Suite 110 instead, which is another jewelry business in the same plaza. Mail even gets confused with doctors or hair salons in the same plaza, but that's a different story
This is happening enough that the competitor is apparently receiving repair drop-offs intended for Business A - the only way they find out about it is the customer calls them a week later, asking for a status update, only to find that they dropped it at the competitor.
A few notes:
- Both businesses have unique suite numbers consistently used everywhere
- NAP consistency is clean
- GBP is verified and fully optimized
- Business A’s website is weak (a small GoDaddy site and no ecommerce), while the competitor has a larger site (8 pages, then the rest are ecommerce products
Mainly wondering whether anyone has successfully influenced suite-level routing behavior in Maps for shared-address retail centers, especially where multiple businesses exist in the same category.
This is not an Organic Ranking issue; this is strictly a map/location issue. Organic is being dealt with.
