Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2014/06/GMBupdates.jpg" alt="GMBupdates" width="35%" />

The dust has settled on the Google My Business update and leading local search experts have had time to work with the new platform and form opinions.

I wanted to share a round up of what some of the brightest minds in the business have to say about GMB (including some of the more critical opinions) and will quote a couple of the most important insights they share.

The 1st 2 posts are really good ones, I think many of you may have missed. The 3rd is from Mike and I'm sure most of you read that one. There are 2 good videos at the bottom as well.


<a href="http://streetfightmag.com/2014/06/19/why-google-my-business-helps-but-doesnt-fix-local-for-smbs/">Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs</a>
Street Fight

For several years now, Google’s local portal for small businesses has undergone a series of transformations that have confused business owners and frustrated local service providers...

In sum, local has been an unfriendly corner of the Google universe — ironically so for a company that prides itself on simplicity and ease of use, and doubly ironic given that in the same timeframe Maps has grown in status as the gold standard for local search, innovating miles in front of the competition and pouring massive resources into ensuring accuracy and usability for the consumer.

...This is not to discount but merely to put into perspective the Google My Business announcement. It’s a welcome step forward, but local for SMBs remains a backwater in Google’s eyes.


<a href="http://www.simpartners.com/google-my-business/">Google My Business - The Future of Google’s Local Business Strategy?</a>
SIM Partners

My Business improves usability on the backend with an updated Plus dashboard layout and some new features, but the real takeaway should be that it points to Google’s commitment to the local business space and its future direction to invest in this space...

The other main area to tackle next would be the bulk experience, as previously mentioned. Bulk users should be able to take full advantage of the My Business dashboard on an account level, which is currently not feasible as all of the business apps are built into the listing level. The bulk upload and management process needs to better meld with the Plus platform...

With My Business, Google seems to be intentionally carving out a space for business owners,and my hope is that this is a strong move showing their investment in serving SMB needs going forward.


<a href="http://blumenthals.com/blog/2014/06/13/google-my-business-lets-not-stop-here-my-wish-list-for-upgrades/">Google My Business – Let’s Not Stop Here – My Wish List for Upgrades</a>
Mike Blumenthal

Google’s recent My Business rollout puts a very strong product in the hands of the SMB – mobile social posting to business pages, additional social analytics, easy to update local information. It finally solves most of the issues that have haunted Local since 2011. If it isn’t obvious I think it is a well done, forward facing product with legs. And one that, unbeknownst to many, was one of modern computing’s most amazing technical pivots (but that is a tale for another day).

Obviously Google is allocating significant resources to My Business. Given a taste of what it can be I now want more (ah the curse of rising expectations).


Below is a Hangout with some leading industry experts discussing the impact on local search consultants, in terms of how this changes communicating with clients and getting the job done.

I was invited, but since my voice was not working well yet and I was multi-tasking, helping people in other places at the same time, I didn't join the actual hangout and was just helping people in chat with questions.


<iframe width="640" height="360" src="//www.youtube.com/embed/utCOw8LRC7w" frameborder="0" allowfullscreen></iframe>​


And here is a video walk through by BrightLocal

<iframe src="//player.vimeo.com/video/98033890?title=0&byline=0&portrait=0" width="640" height="360" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>


I just did a video overview of all the changes for my Pro training clients. I Highlighted some of the new features that are super cool, that folks may have missed as well as some gotchas you need to be aware of. But alas I'm having Vimeo problems, so have not been able to upload it yet.

This video will be part of my new "Advanced Google My Business Training".

Last but not least, if you somehow missed my initial GMB announcement which has everything you need to know sorted and categorized and is 88 posts long now, here it is:

<a href="http://localsearchforum.catalystemarketing.com/google-local-important/18964-google-my-business-launches-goodbye-places-business.html">Google "My Business" Launches! Goodbye Places for Business! HUGE Google Update!</a>

I also started a new hashtag for #googlemybusiness related tips and news so you can find all new info on GMB in one place.


YOUR 2 Cents???

What are your thoughts now that you've had a chance to work with GMB for awhile???



<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">
 
Similar threads
Thread starter Title Forum Replies Date
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 0
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
D Local Services and Google my Business Paid Search and Local Service Ads 2
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
F Turkish post: Google My Business local seo Recycle Bin 0
DangGood Google Maps, Years in Business Google My Business & Google Maps 4
F Google My Business local seo Google Local 101 3
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
A Google My Business Provider Program API Access İssues Recycle Bin 0
W Accepted Health Insurance Feature on Google My Business Google News: Important Changes & Features 14
Colan Nielsen NEW Google My Business is Testing "Services" Justifications Google News: Important Changes & Features 6
ryannbull Is there a bank of definitions for Google My Business Categories? NAP, Categories, Dashboard Data 3
ryannbull We have added a question to our client's Google My Business Q&A section and it keeps disappearing. Is anyone else experiencing this problem? Help & Support for Google Local 4
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
B Google My Business Product Photo Errors Google My Business & Google Maps 3
Brian Barwig New Google My Business Messaging Options Google My Business & Google Maps 1
whitespark Everything You Need to Know About Google My Business Posts Google My Business & Google Maps 3
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Google My Business has been 5 months, no verification code has been received Help & Support for Google Local 3
Caroline S 1 Service Area Business, 10 Listings, Several Redressals Reported, No Action From Google - Help! Help & Support for Google Local 7
Brian Barwig Overview of New Google My Business Messaging Options Google My Business & Google Maps 0
Professor M Google My Business Messaging and Metrics are getting a boost Google My Business & Google Maps 13
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Claire Carlile New Google My Business Dashboard Google My Business & Google Maps 1
JoyHawkins Search Console vs Google My Business (GMB) Insights: A Large Case Study Google My Business & Google Maps 4
BenFisher Google My Business Adding Reinstatement Request Google My Business & Google Maps 0
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
Lanerizz Help For Pending Google My Business Listing Google My Business & Google Maps 4
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 1
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
JoyHawkins Hijacked Google My Business Listings On The Rise Google My Business & Google Maps 4
ErinJones Google My Business Category Changes by Month Google My Business & Google Maps 0
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 0
Niki Wrong facebook link on Google business listing Help & Support for Google Local 2
J Google My Business Won't Save Category Google My Business & Google Maps 1
djbaxter 4 Google My Business Fields That Impact Ranking (and 3 That Don't) Google My Business & Google Maps 16
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
F How to verify my google my business? Help & Support for Google Local 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom