Google Penguin 2.0 Goes Deep - But What Does That Mean?

[djbaxter]

Google Penguin 2.0 Goes Deep - But What Does That Mean?
by Barry Schwartz
May 24, 2013

As you know, Penguin 2.0 #4 is live and webmasters and SEOs are buzzing about that. The thing is, some misconceptions about Penguin 2.0 are driving me absolutely crazy.

Matt Cutts, in his video about this update, talks about how Penguin 2.0 will be "more comprehensive," how this version "goes deeper" and will result in "more of an impact" than Penguin 1.0.

The SEO community is translating "goes deeper" to mean that Penguin 1.0 only impacted the home page of a web site. That is absolutely false. Deeper has nothing to do with that. Those who were hit by Penguin 1.0 know all to well that their whole site suffered, not just their home page.

What Matt meant by "deeper" is that Google is going deeper into their index, link graph and more sites will be impacted by this than the previous Penguin 1.0 update. By deeper, Matt does not mean how it impacts a specific web site architecture but rather how it impacts the web in general.

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