abbot

Member
Joined
Jul 10, 2013
Messages
2
Reaction score
0
Hi guys,


I have an offline company that is looking to rank for their keywords in multiple cities in their service area.

Though I would like to rank them in the local listings, I'm afraid that might not be possible in all the cities.

What is the cut off? They DO rank for some main keywords outside of their main city which confuses me as to why they can't rank for all their keywords in places outside of their main city.

I'm unsure the best way to approach this. I'm assuming some of the ranking would have to be done in organic listings but I'm afraid that will be tricky to outrank the ENTIRE block of local listings.

I don't want to try ranking them in local listings in cities that it will not allow them to rank.

I could definitely use some expert help as they're targeting A LOT of different good keywords! I'm no SEO expert, I'm a consultant. I develop marketing strategies and marketing plans for companies and don't do a lot of local SEO for companies.

Thanks in advance!
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,732
Solutions
4
Reaction score
1,865
Hi Abbot,

Generally you will only rank in the local results for the city that the business is located in (AKA what's in the places dashboard). It's possible to rank locally for certain search terms in other cities, but it is pretty rare.

As you alluded to, your best bet to show up in your service areas is to go for organic.

One best practice would be to create and optimize specific pages within the website for each service area.

You can also try to add info to some of your 3rd party business listings that refer to the service areas and their services.

Hi guys,


I have an offline company that is looking to rank for their keywords in multiple cities in their service area.

Though I would like to rank them in the local listings, I'm afraid that might not be possible in all the cities.

What is the cut off? They DO rank for some main keywords outside of their main city which confuses me as to why they can't rank for all their keywords in places outside of their main city.

I'm unsure the best way to approach this. I'm assuming some of the ranking would have to be done in organic listings but I'm afraid that will be tricky to outrank the ENTIRE block of local listings.

I don't want to try ranking them in local listings in cities that it will not allow them to rank.

I could definitely use some expert help as they're targeting A LOT of different good keywords! I'm no SEO expert, I'm a consultant. I develop marketing strategies and marketing plans for companies and don't do a lot of local SEO for companies.

Thanks in advance!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
What is the cut off? They DO rank for some main keywords outside of their main city which confuses me as to why they can't rank for all their keywords in places outside of their main city.


Hi Abbot and welcome. Colan is right although it depends on competition. Certain KWs are not terribly competitive especially in smaller towns.

But for more competitive KWs have to tackle it with organic.

Pretty easy to tell. Google City + KW and see if all the page 1 results are in that city. If there are a couple from the city your client is in then you know there is a chance. Figure out what those guys are doing well and do it better. :)

If page one is dominated by in-city listings and you hit maps and there are 3 or 4 or pages of businesses in that city before you start seeing listings in surrounding cities, then give up and try for organic.
 

abbot

Member
Joined
Jul 10, 2013
Messages
2
Reaction score
0
Excellent advice guys, thanks!

Now, another question..

They ARE ranking in the C slot in a different city (VERY close to the city they are located in - within 10 miles) for 5 major keywords. They want to improve their rankings for these keywords first but they are the only listing on page 1 that is actually in a different city.

Will this make it more complicated to rank better since they are out of city? Is it an automatic handicap? Or does it not matter since they're already ranking.

The ultimate goal would be to have them ranking in A slot for ALL 5 keywords. Again...I'm not too familiar with SEO, Google Plus specifically. But they DO have the most positive reviews. They have 28 where the competition only has a couple. Will this help with ranking in slot A?

I know that now Google plus also takes into consideration organic optimization for local listing ranking, correct?

Starting out...should I just hit it with a local listing only campaign and see what results we get, then if we're not making progress go forward with an organic SEO campaign for those keywords as well?

As I said, they are already on page one for all of the keywords except one. The goal would be to better their ranking.

Thanks a ton for the helpful advice guys!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Hi Abbot,

Reviews don't help ranking all that much any more but are still important for conversions.

The current algo is largely about organic ranking factors so I'm guessing they partly rank due to the strength of the web site.

Check this post and run your keywords with the tools I recommend and see if anything correlates.

How the Google Local Algo Really Works - What Rules the Ranking Order
 

Marie Ysais

Member
Joined
Sep 18, 2012
Messages
242
Reaction score
51
Yes, organic factors help moving your local listing up. The one keyword they are not ranking on the first page can you tighten up their on page seo to include the keyword? I would also add a few really good back links and see if that will get the term to budge.
I can get the local listings to move up by adding better citations, tightening up on site seo and a few really good back links. Even if you don't work on organic ranking in the first phase I would still create the child pages Colan and Linda suggested. They help reinforce what your website is about and tells Google more about what your client offers. It helps to reinforce your keywords.
 

Thaddaeus

Member
Joined
Jul 1, 2013
Messages
22
Reaction score
11
I would use Youtube videos - easy to put the keywords + city in the titles and safe to throw backlinks to (or at).

Also, get a custom thumbnail or set up Google Authorship to the videos and you'll stand out like a duck with a top hat (which to me would be hilarious).
 
Similar threads
Thread starter Title Forum Replies Date
G Is it possible to rank a client's Google Places listing in top 7 without a website? Help & Support for Google Local 10
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
U How is Google Selecting Places on Google Local Context Maps Google My Business & Google Maps 0
Justin Mosebach Google Maps Lists (Saved Places) Google My Business & Google Maps 0
Colan Nielsen Google Now Displaying "Place Topics" on Desktop Google News: Important Changes & Features 1
S Google places email signature with updating review count Google My Business & Google Maps 9
vivekrpatel How Do We Generate Google Place API? Google My Business & Google Maps 2
JoyHawkins Google Launches Place Topics Google News: Important Changes & Features 10
Somsenater Import data from Google My Business in Bing Places for Business Local Search 11
Chay Google Map Place labels Help & Support for Google Local 2
C Tracking Google Places Traffic Google My Business & Google Maps 1
T Tracking Google Places With UTM tracking in Google Anlaytics Google My Business & Google Maps 1
bhartzer Added New Place on Maps.. Google Puts Location as My House Google My Business & Google Maps 2
B Suite Naming Conventions for Google Places Google My Business & Google Maps 2
A Which Address to Use for Ranking in Google Places Citations 11
MiriamEllis Does Google 'My Places' Still Exist? Google My Business & Google Maps 2
C ABRASIVE Re: HEADS UP - Google Removing GMB Pages and Replacing with Maps Place Pages Recycle Bin 0
Linda Buquet New Google Place Actions Pilot: Dynamic Local Schema for Appointments & Reservations Google My Business & Google Maps 1
paulg Google Places API now returns a google maps url rather than a google+ url Google My Business & Google Maps 10
Linda Buquet Haha Want a Fake Google Local Location? Place a Classified Ad Spam on Google 6
L Between a Rock and a Hard Place on Google Local - Rebranding or Moving? Moving or Name Changes 12
Linda Buquet Between a Rock and a Hard Place on Google Local - Rebranding or Moving? Moving or Name Changes 12
frederickwebpro Current best practice for G+ "introduction" (Formerly Google Places Description) Google My Business & Google Maps 2
N Google AutoComplete/AutoSuggest for places Local Search 1
Linda Buquet Busted! Google Places (GMB) Scam Company Shut Down for Lying & Intimidation Spam on Google 0
T Multiple Google Places Listing Help Help & Support for Google Local 1
F Very inconsistant NAP yet they still rank in Google Places? Ranking Puzzles 2
frederickwebpro Very inconsistant NAP yet they still rank in Google Places? Ranking Puzzles 2
Linda Buquet Major Update: New Guidelines for Google My Business (Google Places) Google My Business & Google Maps 65
K When was the last Google places update? Local Search 4
M Google Places Bulk Upload Management Not Working Propely Google My Business & Google Maps 7
Emmanuel Is Google Place Page That Is Not Claimed Considered A Dupe? Help & Support for Google Local 12
M Google Places Wrong Address Been Displayed On Serp Results! Google My Business & Google Maps 3
C Best Ways to Find Duplicate Google Places/Plus Listings (Post Pigeon) Google Duplicates & Merges 10
Colan Nielsen Best Ways to Find Duplicate Google Places/Plus Listings (Post Pigeon) Google Duplicates & Merges 10
M Google Places Rank Tracking Tools Local SEO Tools & Software 6
Linda Buquet Google "Places" Robocall Scammer - Caught in Lies! Google My Business & Google Maps 37
Greg Schueler I Still Have the Google Places (old) Dashboard!?!? Google My Business & Google Maps 2
Linda Buquet RIP Places Search - Causing Google Local Rank Tracking Problems - New Google Update Google My Business & Google Maps 10
Linda Buquet Google "My Business" Launches! Goodbye Places for Business! HUGE Google Update! Google My Business & Google Maps 88
Linda Buquet Shady Company Holds Google Place Page Hostage - Hear Transcript Google My Business & Google Maps 6
C Google location answer box from places info Local Search 1
Ray Litvak Removing Picture from Google Places Page Google My Business & Google Maps 5
Linda Buquet New Google Local Option - Switch Place Page Over to a G+ Brand Page Google My Business & Google Maps 41
M Made Google+, then Google Places, now I have 2 listings? Help & Support for Google Local 10
M Google Places Reporting Local Search 3
B How to Claim a Google+ Places Listing for the New Business Owner? Help & Support for Google Local 7
Linda Buquet Google Places Bulk Upload Getting Full Google+ Social Upgrade + Multi-Admin Soon? Google My Business & Google Maps 6
Dustybones How to properly use Google Places descriptors. Google My Business & Google Maps 10
RobinOctane Want to Cancel Verification of Google Places But Won't Let Me Google My Business & Google Maps 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom