Joined
Oct 25, 2013
Messages
752
Reaction score
286
For those who haven't heard yet, Google recently rolled out their "Google Posts" for SMBs in most verticals around the world. Mike Blumenthal has a great writeup:

Google is formally announcing the world wide availability of Google Posts today. The product allows a business to micro-blog directly to their Knowledge Panel result, create Posts of up to 300 words in length and include a photo. The Post can be further defined as an event with a date range or a call to action link can be added with a URL to a page that the business?s chooses.

You can read the rest here.

There's a pretty wide range of places they can show in desktop and mobile. I've seen some reports that a selection of local business posts are showing in the SERPs for general keywords, though I haven't seen that in the wild myself yet. Anyone using posts yet? How's it working out? Any sightings of posts in more general search results?
 

Dave

Member
Joined
Nov 19, 2012
Messages
254
Reaction score
78
We have posts showing in both desktop and mobile. So far we have yet to see any measurable impact. I came here to ASK THE SAME QUESTION you asked above!!! How's it working out? Any impact yet??? etc. (great minds think alike ;)

My quick reaction is that on first view we'll have to adjust photos and/or take new ones as the mobile version--off of mobile features a photo that is very wide and has very little height.

Sort of a little weird as the GMB Main photo is essentially square. It simply requires a new type of photo with very different dimensions. You can click on it and the post will reshape with the original full photo...but the first view is a sort of panorama as opposed to a square.

We have not heard customer or lead feedback yet, as referenced above.

I do have some general perspectives and reactions:

1. A friend in the hotel industry (a very special type of local) has mentioned he has seen reductions in traffic to his sites year to year of about 10%. Those are big drops in traffic. The hotel industry is probably the industry most impacted by monetization of results.

The KP steals traffic from websites. It reduces traffic. Our smb's take calls and if we ask the caller if they saw the website, more and more often the answer will be NO. Not a majority, but its a growing number. We know we are getting calls off the KP.

To a large extent if we get the same or more leads with our without having the traffic we are okay by that. But generally we want visitors to visit our sites. We have more compelling content and "methods to our madness" that drives sales. The KP does not do that for us.

The Post's allow us to get some part of that compelling message to visitors. But not all of it.

So we are pleased to see it there...but in our regards its simply not enough. And after years of experience....we know this is google's content and googles "page". Its not ours. We are not happy about that and tremendously wary.

Lastly I've commented on this before. More than any other element of search we are seeing this enormous "HiJacking" of search traffic by Mobile PPC. More and more we see mobile visitors clicking on our ads. That is both good and bad. We are getting the traffic...but it is costing us a lot.

To the extent that mobile advertising is making an enormous DENT on mobile search traffic.....well then BIG DEAL about Posts on the KP. Searchers aren't getting to organic or Maps traffic like they did in the past. They are getting sucked up by the PPC vacuum.
T
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Interested to see some examples of this in the SERPS!

Also curious to see if there is an impact on ranking.
 
Joined
Oct 25, 2013
Messages
752
Reaction score
286
Thanks for sharing Dave! I don't have anything noteworthy to share yet on posts, I think ultimately it won't make much of a difference for the Photographers I'm working with, unless they start showing for general queries.

I agree the PPC on mobile is out of hand, but that's the problem with search... it's Google's game, we're just playing in it. From what it sounds like, the Hotel industry is definitely at the forefront of erosion from Google's profit machine. Given Europe's 2.7 billion settlement against Google a few days ago, I don't imagine they'll be loosening the purse strings anytime soon either. Guess we'll just need to stay agile, be ready to diversify, and pay attention to changes as they hit.
 

Dave

Member
Joined
Nov 19, 2012
Messages
254
Reaction score
78
Interested to see some examples of this in the SERPS!

Also curious to see if there is an impact on ranking.

From what I read in Mike's post these aren't being indexed now, which means they shouldn't show in serps. That is my understanding of this new feature.
 
Similar threads
Thread starter Title Forum Replies Date
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
JoshuaMackens Google Posts & Ranking Local Search 10
F Turkish post: Google My Business local seo Recycle Bin 0
H Google COVID 19 posts getting suspended Google My Business & Google Maps 2
djbaxter Google Posts No Longer Expire After Seven Days Google My Business & Google Maps 5
whitespark Everything You Need to Know About Google My Business Posts Google My Business & Google Maps 3
Tim Kahlert Google removed post snippet Google Algorithm Discussions 2
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
Vincent_Bakker Google Post Rejected Google My Business & Google Maps 2
j_holtslander What triggered Google here? Thoughts? (GMB Post) Help & Support for Google Local 3
hajnasiewicz Google Posts performance (bulk) All Things Google My Business [PRIVATE] (LocalU) 3
Nicole Basham Are You Still Creating Regular Google Posts? Google My Business & Google Maps 5
B Google Posts Not Appearing in the Knowledge Panel Google My Business & Google Maps 3
djbaxter Google: All Guests Posts Should Be Nofollow, Paid or Not Organic SEO 5
T Guest Posting To Increase Your Traffic And Google Rankings. Contact Us Messages 1
Caroline Call Now Button Disappeared on Google Posts Mobile? NAP, Categories, Dashboard Data 2
S Google just changed their rules for GMB posts: If you are a chain, you can now mass post to all your GMB locations using a GMB post scheduling tool Google My Business & Google Maps 6
AndySimpson Images That Will Cause Your Google Posts to Fail and Filter Your Google Posts Google My Business & Google Maps 35
V Google My Business script using GMB API - auto replies, question notifications, post scheduling Local SEO Tools & Software 0
L Canada Post Address Doesn't Match Google Maps Citations 6
Claire Carlile Ongoing bug with Google posts? 🐛 Google My Business & Google Maps 14
Claire Carlile Goodbye Google product posts - I'll miss you 😭 Google My Business & Google Maps 1
hajnasiewicz Google Posts: Reporting Views & Clicks Google My Business & Google Maps 5
Ellen Sanity Check - GMB Posts Appearance Google Maps Help & Support for Google Local 1
Rich Owings Social media tools that push Google Posts out? Google My Business & Google Maps 5
Henry LocalClarity Business Posted Questions & Answers Removed by Google Multi-Location Issues 5
krystaltaing Delay in Publishing Google Posts? Local Search 2
AndySimpson How to upload Google's FREE Google My Business review video as a GMB post - Part 2 Google My Business & Google Maps 0
AndySimpson How to upload Google's FREE Google My Business review video as a GMB post - Part 1 Google My Business & Google Maps 12
Mathew Coghlan Google Posts for 3,000 client locations+ Local SEO Tools & Software 13
hajnasiewicz Edit and Re-Publish Past Google Post Google News: Important Changes & Features 2
S Does Google penalize you for using the Event post hack to get your post to last more than 7 days? Google My Business & Google Maps 6
nathangdavidson Google Posts not disappearing after a week Google My Business & Google Maps 2
Cordell Crowley New? Google Auto-Generating "Suggested Post" w/ Customer Review Google My Business & Google Maps 2
vivekrpatel Google My Business Post Scheduler Google My Business & Google Maps 16
Jo Shaer Google verification post card never arrives Help & Support for Google Local 4
JoyHawkins Google Posts Showing in the Local Finder Google My Business & Google Maps 14
E Google's new posts - scheduling automated posting tool? Recycle Bin 0
BenFisher Google Testing Posts and Description Position in Local Finder. Google My Business & Google Maps 2
Jo Shaer Can a communications manager add Google posts to GMB listings? Google My Business & Google Maps 9
Scott Rawlins Google Posts and 404 Error Google My Business & Google Maps 1
JoyHawkins Google Posts Moving to the Bottom of the Knowledge Panel? Local Search 4
Scott Rawlins Google Posts - Longer Descriptions? Google My Business & Google Maps 10
djbaxter Google Maps: Local Guides Can Now Post Videos from iPhones Google My Business & Google Maps 2
Colan Nielsen GMB Testing "View previous posts on Google" Link in Bottom of Knowledge Panel Google My Business & Google Maps 5
M Google Questions and Answers - can't post an answer Help & Support for Google Local 4
T Help - Google Posts not showing Google My Business & Google Maps 1
Colan Nielsen Companies Offering Google Posts as a Service Google My Business & Google Maps 11
Hamgav Dupe Promo Posts - Re: Google's new posts - scheduling automated posting tool? Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom