djbaxter

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Google Once Again Says Structured Data Does Not Impact Ranking
by Barry Schwartz, Search Engine Roundtable
Jan 17, 2020

Google has said numerous times structured data is not a ranking factor and said even if you get penalized for structured data misuse, it won't result in a ranking drop but rather the removal of rich results in search. .... This time Google had to say it because their structured data warnings in Google Search Console were confusing to understand and came off like bad structured data can result in a ranking drop.

From Danny Sullivan on Twitter:
“Content owners can provide structured data as an optional way to enhance their web page listings. It has no impact on ranking. Using it may simply help pages that already rank well appear more attractive to potential visitors.”

Read more....
 
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