Google's John Mueller: Know what you're writing about or get an expert

[djbaxter]

Google Suggests YMYL Sites Should Have An Expert To Write The Content
by Barry Schwartz, Search Engine Roundtable
July 24, 2019

Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." He said it probably makes sense for you to find experts to write or review what you wrote so that the content is "correct and it's trustworthy." He added it is content you want to feel comfortable that your friends can share with other friends.

John said:

It's something where if you're already saying they know a lot about this but they're not experts then that is already kind of a shaky foundation right. So that's something where maybe it makes sense for them to work with experts and to put together some real expert content where it's clear to anyone who's reading those pages that actually this information is correct and it's trustworthy, it's something that an expert has written or an expert has reviewed and accordingly it it's essentially something that anyone can take and forward to their friends and say this is kind of something to watch out for or something important that you should read on this topic.

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[gyitsakalakis]

It's funny, I wrote about this back in 2011: Putting the "Experts" Back in Expert Authoring

I'll be the first to accept critiques of my writing, but I found it humorous how much push back I received for the concept.

 

[BipperMedia]

I think this also speaks to the value of long form content... let's say 2,500 words or more of content. Along with all the bells and whistles of long form content like <h1>, <h2> sub titles, bullet points, quotes, citations (meaning, outbound links not local), etc... if you are can produce long form content on a subject, then more than likely you have some expert knowledge on the subject -- or it's just a long of meaningless words which means its dead upon arrival anyway.

Great post and thank you for sharing @djbaxter