More threads by Leah

Leah

Member
Joined
Nov 10, 2022
Messages
7
Reaction score
1
Hi everyone,

I apologize if this has been addressed previously, I couldn't find a thread.

When writing a homepage for a service area business, specifically for electricians, HVAC, pressure washers, etc., how much do you dedicate to individual services? For example, if a company offers services A, B, and C, how much verbiage needs to be on the homepage about each of these services, especially when there's a dedicated service page (that's linked to)?

We typically have a short paragraph about each of the services, but I'm wondering if that if confusing because then there's not one keyword focus for the page. Also, to demonstrate EAT, what other information do you suggest we focus on (other than the specific services)? Our clients aren't often a member of local organizations, don't usually have industry certifications, so I'm left writing about the service itself and how it can benefit the reader. Any suggestions are appeciated.

Thank you!

Leah
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
4,572
Solutions
19
Reaction score
2,589
For example, if a company offers services A, B, and C, how much verbiage needs to be on the homepage about each of these services, especially when there's a dedicated service page (that's linked to)?
Having a little content block with an internal link and some nicely optimized anchor text can go a long way. Depending on how many services you offer, I would probably limit this to three or four at the most.

You don't need to include all the services in the homepage title tag as this should be optimized for the core service that the business offers. The majority of the homepage should be optimized for the core service as well. This will keep the homepage focused on the core service and the little content blocks with internal links will help Google navigate to the other important services without diluting the focus of the homepage.
 

Leah

Member
Joined
Nov 10, 2022
Messages
7
Reaction score
1
Having a little content block with an internal link and some nicely optimized anchor text can go a long way. Depending on how many services you offer, I would probably limit this to three or four at the most.
Thank you, Colan.

If the business has, say ten services, would you highlight the three or four that bring in the most traffic with a content block, and then simply have an internal link for the remaining services?
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU Event

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


QRCode

QR Code
Top Bottom