Along with with the great suggestions from
@Phil Rozek -- I would like to suggest the following 10 tips to help you rank for your keyword phrases as fast as possible:
Basically you need to "punch the gas..." on building location authority --- and here's how you can do that.
1. Create a long form piece of content for your main "heating repair" service since this has 3X the number of search volume vs. "gas furnace" and "gas boiler" searches. I recommend shooting for 2500 words or more if possible. This may sound like a lot, but if you are an expert / experienced in your field, this is not as difficult as it sounds... just start writing and thinking about all the questions your customers have asked, and scenarios you've experienced.
2. Assuming you are a heating repair company only, I would include this long form content on your homepage.
If you also do AC repair, etc..., then as Phil suggested, create a separate landing page for "heating repair" and "ac repair", and then build out long form content on each respectively.
3. Include "heating repair" in your meta title, meta description, and onsite <h1> tag on your target page
4. Include "gas furnace repair" and "gas boiler repair" as <h2> sub-titles in your long form content.
5. Build out informative (2 - 3 paragraphs per sub-title / sub-topic, if possible) content that dives into the many different scenarios, tips, "how to's", etc.. within each respective section of your content
If you need help identifying relevant / related topics to include in each, I suggest using the
LSI Graph tool and simply enter your keyword phrase (i.e. gas boiler) into the search bar. You'll end up with a long list of contextually relevant topics to talk about in each section.
Here's a snapshot of a list of topics to discuss in your "gas furnace" section:
- furnace cleaning prices
- furnace tune up costs
- [major brand names] furnace repair
6. If you are just a heating repair company and placing all of this content on your homepage, include your homepage URL as the website URL in your Google My Business listing
7. If you also provide AC repair services, then switch our your website URL on your Google My Business listing to your "heating repair services" URL during the cold months, and switch the GMB URL to your AC repair landing page during the hot months.
We implement this highly effective strategy for a lot of our HVAC client's in the south.
8. Build location authority -- the easiest and fastest way to do this is execute citation distribution (including your website URL) in high DA global sites and directories, within business category / niche sites and directories, and also within sites and directories within your city / county / state.
9. Add a sitemap URL to your website that includes the highest 20th percentile of citation sources -- these will be your citation source that are the most authoritative.
10. Verify your domain in Google Search Console and request your sitemap URL be crawled and indexed. This will get your citation sources indexed, and in turn, unlock the location authority potential from these high DA sources.
I hope this helps.
