Apr 15, 2013
Reaction score
Just wondering on average how long do you find for a new review (negative or positive) to change the listings rankings for a geo-specific keyword.

I know it depends on a lot of factors, but do you find with your listing is that your listings rankings usually change instantly once a review is posted, or do you find it take a couple days/weeks for the review to have a impact on rankings?


Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Hi Matt,

I don't think the algo is that clean cut and I don't believe a single review has a direct and measurable impact. Don't get me wrong. Reviews are important and are one of many ranking signals that can help. But I've never heard anyone say, I got a new review and my ranking jumped.

If reviews were that strong of a ranking signal, the listings with the most reviews would be on top and that's not always the case. One quick example. Irving Dentist. (Irving Tx.) A and B have 1 and zero reviews. C, D, E have 13 - 32.
Aug 7, 2013
Reaction score

We do not see much change in ranks as reviews increase. Maybe a bump or two, but because we focus on so many factors its hard to tell what worked in the bump. We do, however, see that when we spread out the reviews on external sites like Yelp, we see our clients take up more real estate on page one of serps. Interested in that 10TH review idea Colan mentioned. Will have to try that with a client we are working on boosting ranking for. He is sitting around 7 reviews and his competitors are in 30+


Dec 10, 2012
Reaction score
Another angle on the question for the thread. I assume you were asking about organic? How about the local results? Do you see more direct results in local once you have the five reviews with stars in your listing?


Phil Rozek

Local Search Expert
Jul 26, 2012
Reaction score

Reviews have zero effect on one’s organic Google rankings. Only Places/Plus.

They only affect organic rankings to the extent you’re talking about the rankings of review sites themselves. For example, let’s say you wanted your Yelp listing to pull in some organic rankings for whatever search term. Besides making sure you’ve picked out the right categories for it, the best way to get that listing moving is to scare up a couple reviews from customers. (That's the case with other sites, too - not just Yelp.)


Local Search Expert
Sep 12, 2012
Reaction score
I've heard the 10th review rumor. It surfaced around the time Google switched to the Zagat rating format. Before that, I had heard about a 5th review rumor.

Now, if it is true, I wonder if it's stuck at the 10th or has gone back to the 5th.

Honestly, I don't really believe a certain # of reviews gives you a bump as I have not seen that myself but there's honestly no way to be 100% sure. Just guesses.

Ironically, I'm running a ranking report right now for a client that got his 5th review 4-5 days ago and nothing yet. I'll try to remember to report back on the 10 review.
Similar threads
Thread starter Title Forum Replies Date
MichaelW How long does it usually take for a listing to be reviewed? Help & Support for Google Local 8
FriarTuck00 How Long Does It Take to Get Duplicates Removed? Google My Business & Google Maps 5
Travis Van Slooten How Long Does It Take for New Google+ Pages to Go Live These Days? Google My Business & Google Maps 12
jessewheel Re: Local SEO Ranking Expert Survey - How Long Does It Take? Recycle Bin 0
JoyHawkins How Long Does it Take to Rank Locally? Local Search 12
D Re: Local SEO Ranking Expert Survey - How Long Does It Take? Recycle Bin 0
M How long does 'pending' take? Help & Support for Google Local 9
S How long does the listing take to go live? Help & Support for Google Local 3
Linda Buquet Local SEO Ranking Expert Survey - How Long Does It Take? Local Search 13
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
Jens How long until improvements are visible Local Search 4
WAHamilton How long is it taking you to get a response from Google Support? Help & Support for Google Local 16
Rich Owings Moving SAB long distance Moving or Name Changes 9
R How long would the logo review process be for several hundred listings? Google My Business & Google Maps 0
SpectateSwamp Using long fancy filenames to curate Videos Mobile & Social 3
djbaxter The search could not be completed because the keywords were too short, too long, or too common. How To Guides 3
djbaxter Accidental Site De-Index from Google and Long Road to Recovery: Moz Case Study Organic SEO 0
pauieee DUP: Suspension - First one in a long time Recycle Bin 0
Tim Colling Suspension - First one in a long time Google My Business & Google Maps 108
MarianoF A brand name too long for a Title Tag. Should I include it there anyway? Local Search 11
Oliver Keates Long Term Local Link Building Local Search 5
Tim Colling Is Google Playing the Long Game with SMB Websites? Local Search 4
P Really long business & domain name with articles in it, what should we do? Local Search 5
djbaxter Another long weekend in Canada Break Room: Chat and Off Topic 3
John Ennis Long-term Consulting Opportunity in DC - Local Search Lead Local SEO Job Board 0
Linda Buquet New from Google: How Long Have you Been in Business? New in GMB Dashboard Google My Business & Google Maps 3
D How long to rank in GMB section? Local Search 3
B Hacked website for a long time . Difficult Case Local Search 9
Scott ClientClicks MozLocal - How long for Acxiom and Localeze? Local Search 1
djbaxter Forget long-tail keywords. Focus on searcher intent. Organic SEO 1
Dustybones How long will the Google Maps loopholes continue? Google My Business & Google Maps 4
Linda Buquet Local SEO Will Help You Live Long and Prosper - Greg Gifford #BrightonSEO Local Search 4
C Google My Business Bulk Account - how long to verify? Google My Business & Google Maps 2
Dustybones 2014 Local SEO Expert Survey: How long to Rank Local Search 5
Linda Buquet Manual Google Penalties - How Long Do they Last? Expiration Times? Organic SEO 2
G Google+ Local Penalization: How long to recover? Help & Support for Google Local 8
Linda Buquet Hummingbird and the Local Long Tail - Semantic Search Illustrated Local Search 1
grasshoppersean UK Verification - How Long Should I Wait for PIN? Google My Business & Google Maps 4
Linda Buquet Targeting The Long Tail In Google Local Search w/ Keyword Research Local Search 2
N How long until a listing appears in search results and when will images show? Help & Support for Google Local 16
D Hyper local media goes viral and may turn a disaster into a big long term positive Mobile & Social 1
Linda Buquet How Long to get Local SEO Ranking Results? Answers Inside Local Search 17
shondarogers How Long Should I wait after submitting to Directories before claiming Google Places Local Search 3
Jim Froling Long Time Listings Now "Under Review" Help & Support for Google Local 13
S When updating or claiming a listing, how long is it 'offline'? Help & Support for Google Local 3
Linda Buquet Infographic - How Long before Citations Hit Google? Local Search 4
Marie Haynes How long did it take for your listing to be active after entering PIN? Local Search 6
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom