How Proximity (and ZIP codes) Impact Local Rankings

[Dillon Brickhouse]

Hi guys,

I just wanted to share this mini study on the impact of zip codes and proximity on local rankings:

How Proximity Impacts Law Firm Rankings in Google Juris Digital

Enjoy!

 

[MChuckGreen]

Thanks Dillon. What I found most compelling when I was doing the research for this mini-study was that the law firms with the most local search visibility still only showed up the in the 3-pack 14% of the time for the keyword I tested.

It's essential for law firms and other businesses in competitive markets to diversify their marketing efforts. In markets like the one I examine here, personal injury in Houston, there is simply no such thing as "dominating" local search results.

 

[Linda Buquet]

Thanks so much for sharing Dillon and for researching/writing it Matt!

I just saw that Joy gave it a rave review in our pro community.
Any study that comes out of Juris Digital is always good! Can't wait to read it!