Thanks Dillon. What I found most compelling when I was doing the research for this mini-study was that the law firms with the most local search visibility still only showed up the in the 3-pack 14% of the time for the keyword I tested.
It's essential for law firms and other businesses in competitive markets to diversify their marketing efforts. In markets like the one I examine here, personal injury in Houston, there is simply no such thing as "dominating" local search results.
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