How to influence selected reviews on Google Business Profile

[sd1111]

Does anyone have an article or guidance on how to influence the review snippets that show on a branded search/GBP on desktop?

(the review snippets for a business with a 4.9 rating and 168 total reviews— why is it just the off-topic and negative ones?)

I have seen Sterling Sky's great research on influencing review order with photos. However, that seems to apply to how reviews are ordered when you click to read the reviews.

I'm hoping for guidance on these review snippets... Any thoughts on how we get these un-stuck so they aren't the most visible ones on a branded search?

Thank you!

 

[Colan Nielsen]

The only thing we really know about those review snippets is they seem to refresh on their own every year or two. From what we can tell, you can't influence them.

 

[sd1111]

The only thing we really know about those review snippets is they seem to refresh on their own every year or two. From what we can tell, you can't influence them.

Thank you, Colan! Not the answer I wanted but much appreciated!

 

[Brian - TGL]

I thought the review snippets were related to content that was published on the website?

Google Review Snippets: Everything Small Businesses Need to Know - Podium

Wondering what Google review snippets are and how they can boost your online presence? Learn more in this article.

www.podium.com

@sd1111 are reviews being published on the website with a widget of some type maybe?

 

[JS Girard]

I thought the review snippets were related to content that was published on the website?

Google Review Snippets: Everything Small Businesses Need to Know - Podium

Wondering what Google review snippets are and how they can boost your online presence? Learn more in this article.

www.podium.com

@sd1111 are reviews being published on the website with a widget of some type maybe?

yes, this article seems to be talking about reuse of reviews on separate webpages, not the actual three review snippets shown on the knowledge panel.