Mar 15, 2016
Reaction score
How To Mobilize Other Local Businesses and Elevate Your Standing in the Community


Your local businesses is under intense pressure.

It?s the nature of running a local businesses ? you?re fighting for a large slice of a small pie. Your customers have an abundance of options, both online and offline.

You?re looking to elevate your standing in the community, because it?s an important part of running a local business. You know that improving your standing in the community makes it much easier to attract, win, and keep customers.

Sure, you could do it on your own, but success is far more likely if you have a team.

At this point we run into our first problem

We?re not sure how to mobilize other local businesses. If you?re like most people, you don?t know how to work with other businesses to elevate your standing in the community.

You probably know it?s important.

But the ins and outs of getting that done? The details are hazy at best.

It sounds complicated, difficult and messy. Why would other businesses want to work with you? Won?t they want to set things up so they come out on top?

Why would your competitors work with you? Do you even want to work with competitors?

Right about now the objections and fears are swirling around, am I right?

Not only is it in your best interest to mobilize other local businesses in the community, it?s also inevitable. If you?re part of a local community, you?ve already interacted with other businesses in your area.

What if these local businesses were eager to send you customers?

What if you elevated the standing of local businesses so much so that they jump at the chance to help you in the future? Sounds incredible doesn?t it?

How exactly do you go about doing that?

It?s easy.

Use this elusive formula to manipulate your way into local businesses

That word, manipulate. It sounds incredibly yucky, I know.

And it is yucky.

Manipulating people, regardless of the reason, is yucky. It?s almost always a terrible thing to do and the consequences almost inevitably lead to disaster.

So, why am I telling you to be manipulative?

Because we?re focused on manipulating things, never people.

Manipulation isn?t immoral or unethical when we manipulate things. Let?s look at how defines manipulation. manipulate.png

No surprises here, right?

When we hear the word manipulate most people think of definition #1. If we?re manipulating people, if we?re behaving in an unfair or unethical manner, that?s immoral, unethical and gross.

We?re all on the same page here, right?

Our formula is going to be focused on the manipulation of things, and of circumstances. This formula is the main driver, the basis, for how you?ll get local businesses to work with you in the community.

The formula goes like this:

1. Create X dollars of value for local businesses.
2. Capture Y percent of X.

It?s deceptively simple.

Let?s unpack this a bit so we?re clear on exactly what we?re dealing with.

  • You?re creating value for the local businesses around you
  • These local businesses could be complementary or competitors
  • The value you?re creating is defined by these local businesses, not by you
  • It?s tangible or it produces tangible results (e.g. more customer traffic, sales, leads, connections, etc.)
  • You?re tapping into a portion of the value you have created
  • By serving others first, you serve yourself

This isn?t the usual approach most people take.

Find a target, then harass them relentlessly

This is the unhealthy model most people follow. They find someone they think will give them money, zero in on the specifics of what they want, then they pounce. They pursue their targets until it works or it doesn?t.

When it works, they get money. When it doesn?t, they move on, repeating the cycle with their next target.

How do I know?

We?ve all seen it.

Let?s say you?re on Twitter and you receive a new follower. What?s the first thing that happens after you accept?

You?re hit with the ask,
twitter the ask.png

The sales pitch,

twitter sales pitch.png

Or high pressure request.

twitter high pressure.png

If we?re inexperienced we may respond to a few of these at first. But, what happens after the 15th request? We stop responding.

Read the rest of Andrew's post here to see the steps he recommends to mobilize other Local Businesses.

local-business-community.jpg manipulate.png

twitter the ask.png

twitter sales pitch.png

twitter high pressure.png

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
I LOVE the way Andrew writes and the angles he covers. This post is especially good.
There is so much more value after you click over to read the rest!

I really like this part:

Transformative results. These are results that make things better for your company, other local businesses and your community as a whole. It can be as simple as sharing knowledge, expertise, or connections. It can be as detailed as a joint venture or partnership.

... and his ideas about how to transition from conventional to transformative...

Thanks so much for sharing Garrett!
Mar 15, 2016
Reaction score
Thank you, Linda! I agree, I think that Andrew finds some really great theory and then applies it to actionable advice. This article highlights some great local opportunities.
Similar threads
Thread starter Title Forum Replies Date
champiso Popups in the mobile to put a review to the exit of a local business Google My Business & Google Maps 2
gkantsios Local citations (mobile business) Citations 4
Gayle Katz How Google Local business listing pictures display on mobile Google My Business & Google Maps 0
john wieber Mobile Local SERPS Location Data in Result Local Search 5
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
djbaxter Local search from mobile via wifi vs. via cellular data Local Search 9
Colan Nielsen New layouts expanding for mobile local finder? Local Search 2
Garrett Sussman The Convergence of SoLoMo (Social Mobile Local) and Online Reviews Local Reviews 0
pbarnhart Local "People also search for" carousel on mobile Google My Business & Google Maps 0
Linda Buquet Important Local Mobile Stats: What users Want, Why they Leave & Where they Go Mobile & Social 2
Linda Buquet Local Meets Mobile: Official Google Hangout Today Mobile & Social 0
Linda Buquet Mobile Local Search: Goldmine, Micro-Moments & Mobile User Experience - Via Rio SEO Mobile & Social 1
Linda Buquet BREAKING - Google's Mobile-Friendly Update Will Not Affect Local Pack Listings Mobile & Social 11
Linda Buquet Google Local Mobile Madness: Don't Freak Out Roundup Mobile & Social 1
Linda Buquet Mobile Overtakes Desktop for Local Information Lookups - Greg Sterling Mobile & Social 1
Linda Buquet SoLoMo - Mobile & Local Search Content Takeover at #SEW Local Search 1
Linda Buquet The Google Mobile Update - What you Need to Know for Local SEO Google My Business & Google Maps 4
Linda Buquet Pigeon, Mobile, User Centroid & Local Search Spend - David Mihm @ Street Fight Local Search 0
Dustybones Local Reviews Strategy: Mobile vs. Desktop - Phil Rozek Local Reviews 5
Linda Buquet Google Study re Local/Mobile Advertising - Tons of Great Stats! Google My Business & Google Maps 5
Blake Denman New Google Mobile Local Display Google My Business & Google Maps 3
Linda Buquet Watch Out For Google Local MOBILE Spam - It's Different Google My Business & Google Maps 2
Marc Prosser Win $500 In Local Mobile Advertising From NearWoo! (ends August 15th, 2013) Recycle Bin 1
Linda Buquet Do Mobile Android Calls Boost Coogle+ Local Rankings? Study Google My Business & Google Maps 5
Linda Buquet Google+ Local - How Google Monetizes Mobile Infographic Mobile & Social 0
Linda Buquet Local Mobile Domination: Harnessing the Changing SERPs - BlueGlassX Local Search 0
djbaxter Trends Affecting The Local, Social & Mobile Industry Local Search 0
R GMB star rating popup on mobile Local Reviews 4
LaurenHoward Mobile SERPs showing wrong phone number on GMB NAP, Categories, Dashboard Data 4
djbaxter Google Page Experience Signals for Ranking Apply Only to Mobile Organic SEO 0
C Lightning icon for new posts in mobile view Suggestions for the Local Search Forum 4
C Issue on Mobile Forum Tech Support 1
Lluc Health & Safety attributes for hotels displaying on mobile Google My Business & Google Maps 1
hajnasiewicz GMB on Mobile: "Directory" tab Google My Business & Google Maps 2
Mike G GMB Displaying Alternate PH# on Mobile Devices Help & Support for Google Local 3
Ross Barefoot Limitations Viewing a Listing on Mobile with Firefox Google My Business & Google Maps 4
Cordell Crowley Mobile Laser Tag: Suggestions for Primary Category? Google My Business & Google Maps 1
CraigJMount Mobility Reports- Apple Maps & Google Maps Local Search 2
C Bold and image in mobile listings Google My Business & Google Maps 2
djbaxter New Mobile Usability Issues Detected Mobile & Social 4
Caroline Call Now Button Disappeared on Google Posts Mobile? NAP, Categories, Dashboard Data 2
MKubot How do you rank in "Search by Photos" on mobile? Ranking Puzzles 0
virens GMB category for mobile bar NAP, Categories, Dashboard Data 4
C Non-personalized results from mobile searches on your phone Help & Support for Google Local 6
hajnasiewicz Mobile > Directory Google News: Important Changes & Features 5
hajnasiewicz Non Technical info re: Mobile First Indexing Marketing 2
Niki Gross Mismatched Business Categories on Mobile Google My Business & Google Maps 1
W Mobile First Indexing Organic SEO 2
JoyHawkins New Display for Service Areas on Mobile Google News: Important Changes & Features 18
djbaxter Mobile ads and truth in advertising Break Room: Chat and Off Topic 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom