How to optimize for real estate agents who have company web pages they can't access?

[randy]

I hear from a lot of real estate agent frustrated because their website is on a company-run page to which they have no access. And sometimes it displays the corporate main office address instead of enabling agents to localize it for their own office.

Anyone have suggestions on local optimization for agents who don't control their web pages? Create a separate site for localized content? How would you deal with NAP consistency on citations? Any thoughts or shared experiences are appreciated.

 

[ElizabethRule]

Creating a separate site and building it out with localized content is an option, but it’s expensive and time-consuming.

If the realtor has a GBP, I’d focus on getting that to rank in the map pack for local realtor terms. Fill out every part of the profile completely, interact with it at least once a week with new posts or Q&A, and push reviews hard. Try to get twice as many reviews as anyone else in town. That combination might be enough to get the GBP to rank in maps, without needing to rely on onsite optimization.

Also, make sure the GBP you’re focusing on is not verified to the same address or business listing as other realtors. Realtors often run into issues with Google’s local filter because many verify to their brokerage office. If that’s the case, it’s worth finding a separate office space and verifying the profile there.