schmeetz

Member
Joined
Nov 16, 2018
Messages
3
Hi Everyone,

I recently joined a treatment clinic and this is my citation predicament...
  • Dr.Soandso was a solo Practitioner with citations as a Psychiatrist.
  • She went from solo (practitioner name) to working for a branded Company Name.
  • Her Address stayed the same but she added a new phone number.

From what I've read I have 2 options.

Option 1
Replacing her old citations with Company Name. If so, should I correct all to [brand/company]: [practitioner name] for sites like HealthGrades.com?

Option 2
Have 2 listings
1) Keep old practitioner listing with old Dr. Soandso and phone number or change to [brand/company]: [practitioner name]
2) Add new company listing citation with new Company Name and phone number.

I'm leaning towards Option 2.

Has anyone experienced something similar? Any feedback would be appreciated.
 
Last edited:

whitespark

1
LocalU Faculty
Joined
Aug 9, 2012
Messages
449
What's going to happen with the W in the NAPW here? Will she be using the same URL on her GMB and citations, or will she have a new URL?

One note is that the format [brand/company]: [practitioner name] is only required on the GMB listing. You don't need to use that format across the citations.
 

Phil Rozek

Local Search Expert
Top Poster Of Month
Joined
Jul 26, 2012
Messages
1,696
@schmeetz, you'll want to go with "Option 2," but with a twist: the doc should not have two sets of listings (2 GMB pages, 2 Facebook pages, 2 YP listings, etc.). All you need to do is use the GMB name format @whitespark described, and update the "Dr. Soandso" listings to reflect the changes in address, phone number, and site URL.

As Darren also said, you don't need to update those non-Google listings to use the [brand/company]: [practitioner name]" format, but you can if you want to.
 

schmeetz

Member
Joined
Nov 16, 2018
Messages
3
What's going to happen with the W in the NAPW here? Will she be using the same URL on her GMB and citations, or will she have a new URL?

One note is that the format [brand/company]: [practitioner name] is only required on the GMB listing. You don't need to use that format across the citations.
2 rockstars answering my question. Feel'n confident.

I don't think she had a website.

Thank you very much for the guidance ;-)
 

schmeetz

Member
Joined
Nov 16, 2018
Messages
3
@schmeetz, you'll want to go with "Option 2," but with a twist: the doc should not have two sets of listings (2 GMB pages, 2 Facebook pages, 2 YP listings, etc.). All you need to do is use the GMB name format @whitespark described, and update the "Dr. Soandso" listings to reflect the changes in address, phone number, and site URL.

As Darren also said, you don't need to update those non-Google listings to use the [brand/company]: [practitioner name]" format, but you can if you want to.
Hi @Phil Rozek.

Thanks for all your help with this one.

I was under the impression that 2 separate GMB listings could potentially rank for 2 separate categories.

For Example
Clinic Name category would be "Health Clinic"
Dr Soandso's category would be "Psychologist"

In the end, If I have to choose, I'll choose the clinic listing because if the doctor leaves she's taking the listings with her :-(

Thoughts?
 

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