Joined
Mar 15, 2016
Messages
474
Reaction score
252
How To Turn Your Reviews Into Web Copy That Converts Like Crazy


Review-Copy.jpg

Sometimes, the words just won?t come.

You?ve got a crucial email or landing page that you need to finish up ASAP, but you?re stumped on what to write.

And if you do manage to squeeze out a few words, they end up sounding dull, lifeless or cheesier than an ?80s Coke commercial.

[video=youtube;3rArYMm4DHs]https://www.youtube.com/watch?v=3rArYMm4DHs&feature=youtu.be[/video]


What?s the problem?

It could be that you?re trying too hard to create catchy headlines or subheads, rather than turning to the only people who can really help you pen a persuasive web page?

Your customers.


The words they use to describe your product (and the problem it solves) are far more compelling than anything a marketer or copywriter can come up with on their own.

And hidden within your customer reviews is a smorgasbord of words and phrases that can be ?swiped? and then used to write headlines, subject lines or crossheads that resonate with your target audience.

The trick is knowing what to look for.

I?ll to get that in a moment, but first you might be wondering?.


?Why do reviews work well as copy??



Most visitors to your website have at least a basic understanding of what they want. So when they see language that reflects whatever they?re looking for, that copy is likely to connect with them in a meaningful way.

And by mirroring what prospects think and feel when they hit your website or read your emails, you?re able to build more trust, increase engagement and ultimately get more conversions.

Doing customer research, such as surveys and interviews, are also great ways to uncover customer-written-copy. But I recommend digging into your reviews first for two main reasons:

1) It?s often quicker & easier. No need to ?bug? your customers by sending them a survey or hounding them for an interview.

2) You avoid certain research biases. This is a challenge for any type of qualitative research, but by mining reviews you don?t have to worry about things like asking a leading question that might skew their responses.

Let?s dive into how to actually uncover these high-converting bits of copy?


This was a special guest post from Dustin Walker of goodfunnel.co. He goes on to point out 4 aspects of reviews to look for when using the content in your web copy.

Read the full article here.

Discussion:

Do you only depend on classic testimonials, or do you help clients incorporate review content into their web copy?


Review-Copy.jpg
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
I really like the idea Garrett. I mean it's obvious to us, but this is the type of thing that many just don't think about or utilize enough. So it's great to offer some tips for doing it right.

Thanks Garrett!
 
Joined
Mar 15, 2016
Messages
474
Reaction score
252
Thanks Linda! Yeah, I agree that Dustin reminds us that we have this great messaging direct from our happy customers. While we're always more focused on a testimonials section as social proof, including that same content in the actual copy can strengthen the fabric of a website.
 
Similar threads
Thread starter Title Forum Replies Date
JoshuaMackens Facebook Reviews Not Turning Into Recommendations Local Reviews 2
Garrett Sussman How to Turn Your Business's Google Reviews Into Marketing Materials Local Reviews 2
Garrett Sussman Online Reviews Mastery: Turning Reviews Into a Fan Forum Local Reviews 4
Linda Buquet How To Do HIGH IMPACT Review Audits - Turn Bad Reviews Into Solutions - Miriam Ellis Local Reviews 0
Margaret Ornsby Fascinating - a reviewer gets fined - are the tables finally turning? Consultant's Corner 2
Linda Buquet Turn Negative Reviews into a Positive Local Reviews 5
Linda Buquet Turn BAD Online Reviews into your Best PR Tool Local Search 0
Jon Hall Google Messaging: Are you turning it ON or OFF? Google My Business & Google Maps 26
freerunr Turn off access request notifications? Help & Support for Google Local 2
Garrett Sussman Turning Customers into Storytellers with Jay Baer Local Reviews 0
djbaxter Google Public DNS turns 8.8.8.8 years old Websites, Software, and Security 1
mborgelt Google Turning Their Attention to Buying Expired Domains Organic SEO 2
bro Is it possible to temporally TURN OFF a Google My Business listing? Google My Business & Google Maps 2
AarthiD Foursquare Turns Six, CEO writes blog post about Local Local Search 8
J No1 local listing turned into No1 organic listing overnight! Google My Business & Google Maps 14
D Hyper local media goes viral and may turn a disaster into a big long term positive Mobile & Social 1
D Spam Fighting With Reviews Spam on Google 6
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
S Local Services Ads - Fake Reviews Local Reviews 1
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 2
E Review Spammer Help & Support for Google Local 2
C Fake google reviews on google my business Contact Us Messages 2
Greg Bernhardt Why some categories show review snippet and some don't? NAP, Categories, Dashboard Data 1
D GMB showing 2 Review sections at Zero Google My Business & Google Maps 0
Oliver Keates BBC - "Man to pay £25,000 damages over negative TrustPilot review" Local Search 6
Steve Attarian Has anyone had luck removing a Review by a non customer that gave one star because she noticed that the staff didn't wear masks when she walked by? Google My Business & Google Maps 4
swmaher Competitor Buying Fake Reviews Local Reviews 1
LauraUK SAB's - can a client without a Gmail leave a SAB a review. Service Area Businesses 3
M Google rule for collecting reviews from a dedicated tablet inside a store ? Local Reviews 8
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
R Facebook reviews dropped to 0; Google filtering reviews temporarily? Local Reviews 2
A Diminishing Returns on Number of Reviews? Local Reviews 6
Eoghan_MFeed Great customer review we pulled in for a client Break Room: Chat and Off Topic 0
MatGee Multiple Practitioners at Medical Office, Is It Possible To Share Reviews? Google My Business & Google Maps 2
djbaxter Webinar The State of Online Reviews in 2021 - January 14th at 2pm EST Events 0
C Review attributes gone missing Local Reviews 1
abbiebeltran Disgruntled former employee leaves 9 1-star reviews and counting on GMB listing Local Reviews 4
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
rickvidallon Delay in Seeing New Reviews Postings Dec 2020 Local Reviews 2
nathangdavidson Anyone noticing reviews not being added to profiles? Local Reviews 5
Antonio 4500 plus reviews suspended for a 26-year-old hotel business. Local Reviews 17
Chris Ratchford Yelp won't remove a review from a rude reviewer Local Reviews 14
D Promote Reviews to Practice's Main GMB Profiles or Individual Doctors' GMB Profiles Local Reviews 1
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
H Multiple negative reviews and threats from one client Local Reviews 3
rayrober Missing Reviews Local Reviews 10
P Replying to All GMB Reviews: Rank Impact? Local Reviews 8
R New GMB reviews gone Google My Business & Google Maps 6

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom