Joined
Aug 7, 2013
Messages
751
Reaction score
404
I just got off the phone with a client. We were going over his ranking and both of us were showing different results. I realized that he was searching "Orthodontist in Tucson" and he was searching "Orthodontist Tucson". I will search like this sometimes to get a feel for that particular market, but it got me wondering what other people do. Doing a search "Where is a good orthodontist in Tucson" brought up another result that was different. With hummingbird, how do we search to get an understanding of Ranking? Just Curious.

1.jpg
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Great screenshot and question Justin.

My baseline is always City 1st then KW as some studies I've done suggest this is most popular BUT kinda depends.

HOWEVER the most popular local searches of all by a long shot, sometimes 200% higher are for KW only with no city modifier.

Here is Ortho KW only, with location set to Tucson. OrthoPros is C and they weren't in any of your screenshots.

KW only searches are tricky on 2 levels.

1) It seems like it's a totally different algo for KW only searches. The ones you show in your screen shot are often pretty close. But KW only is often TOTALLY different.

2) When searching for KW only to try to replicate you need to set your location to that city. But in reality what the locals in that area see could be different. If they don't have location set, then G usually goes by IP which could be a couple towns over. OR if they are searching via mobile then listings nearby could be more prominent than the standard ranking order.

Just thought I'd throw a little more complexity in for fun. :p
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Thanks for your thoughts Linda. I forgot to mention that I did have the location set for Tucson. The company I work with focuses on Keyword + City. I will be opening up some discussions in house to see if we can't broaden our approach.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Well you SHOULD focus on City KW in your optimization.

But my point was more that if 200% more search KW only and and your client is ranking high for KW only, but you aren't checking ranking for KW only - then you are missing out on a big opportunity to sizzle that important metric to clients! :)

What if you could say, you rank D for KW city but 200% more consumers search for just the word Orthodontist and you rank B for that most important term.

Also having city set is not as important if you are searching City KW because city is right in the query.
But it's imperative if you are searching city only.
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Passage based rankings, core web vitals, responsive search ads: A rant Google Algorithm Discussions 0
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
djbaxter Microsoft Bing: 15% Of Searches Are Misspelled So Speller100 To The Rescue Organic SEO 1
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
djbaxter Enhanced Search added. Forum Software Updates and Technical Issues 0
B GMB listing missing from search, dashboard and GSC. Yikes!!! Help & Support for Google Local 3
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 3
J Wrong GMB Listing Appearing when Searching for Physician by Name Google My Business & Google Maps 4
N Dedicated local search Local Search 12
sixthcitysarah Specific location search shows results for other franchise location Multi-Location Issues 6
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Dino Closed business showing in branded search Multi-Location Issues 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
djbaxter Google services down Dec 14, 2020: Google Ads, Google Analytics, Search Console, more Google News: Important Changes & Features 1
A How to change GMB ticket field in search results knowledge panel NAP, Categories, Dashboard Data 4
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Y Radius of searches Service Area Businesses 4
pbarnhart Google Search Console Merging UTM'd URLs into Canonical URLs - Suggestions? Local SEO Tools & Software 5
djbaxter Google Search Console: New and improved crawl stats for your site Organic SEO 0
JoyHawkins Search Console vs Google My Business (GMB) Insights: A Large Case Study Google My Business & Google Maps 4
G Registering a DBA name as a Search Term Spam on Google 5
RattlingTram Wild rank variations for plural v singular & same intent single keyword searches Ranking Puzzles 2
djbaxter A (home) movie about how Google Search works Organic SEO 0
U Alternative to Search Console URL Inspection Fetch Organic SEO 5
Brian Barwig How to Win at Local Search with Service Area Businesses Service Area Businesses 3
Jeffrey GMB Listing Not Showing For Direct Searches Google My Business & Google Maps 7
Barb Davids Google Search Console Bug? Local SEO Tools & Software 2
djbaxter Google Updates Search Quality Raters Guidelines Google News: Important Changes & Features 0
Creativedge Question on duplicate content and search ranking for dentists Local Search 10
D Dynamic local city webpage to satisfy [search term] + "near me" queries Service Area Businesses 2
Tony Wang Search Terms is fading away :-( Paid Search and Local Service Ads 3
djbaxter A bit of a new look for the Local Search Forum Forum Software Updates and Technical Issues 2
wesduplantier Favicons in Maps search menu? Google News: Important Changes & Features 5
whitespark Whitespark Local Search Summit: September 15 - 17, 2020 Events 3
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
jimmydoubleu Google business not listed/found on Search/Map after merge Google Duplicates & Merges 6
Gsmithmike The most accurate Tool to show Local Search Result for Geo Targeting keywords? Local SEO Tools & Software 3
D SERPRiver - Google Search API in Real-Time to Scrape Search Results Recycle Bin 0
A Local Search beginner guide Recycle Bin 0
K Without searching the business, looking for my business pin Local Search 1
Creativedge Is the Facebook page name important for local search? Local Search 1
diptimayee Google Updated Its "How Search Works" Page Google News: Important Changes & Features 2
A Cover/Logo GMB Photos Won't Show in Search Google My Business & Google Maps 5
S Three pack, reviews, organic search decimated for SABs? Google My Business & Google Maps 8
Colan Nielsen Most Active Local Search Forum Members May 2020 LSF News and Announcements 0
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
A Updating sitelinks in Google search for 404 pages Organic SEO 6
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
djbaxter Webinar Local Search Clinic with Ben Fisher May 27 @ 8am PT/11am ET Events 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom